BaBylissPRO and the Dallas Cowboys Announce Official Styling & Barber Tool Partnership

Two Pros Team Up to Champion Performance & Confidence On and Off the Field

STAMFORD, Conn., June 18, 2025 /PRNewswire/ -- BaBylissPRO®, the global leader in professional styling and barber tools, is teaming up with the iconic Dallas Cowboys as the Official Styling & Barber Tools of Cowboys Nation. The new partnership will deliver exclusive content, in-stadium activations, and digital engagement to fans and players alike.

Cementing their place in the Dallas Cowboys gameday routine, BaBylissPRO brings expertise in precision, presentation, and style to every corner of the organization. From helping players with pro-level grooming and the Dallas Cowboys Cheerleaders with their signature Texas glam, to inspiring fans to feel confident in their own routines, BaBylissPRO is committed to helping the Cowboys look and feel their best - on game day and beyond.

BaBylissPRO will also bring professional tools and techniques directly to Cowboys Nation. Fans can look forward to exclusive content like Barbershop Talk – a behind-the-scenes series featuring Cowboys players and barbers sharing grooming tips and candid conversation. Plus, a "Tips & Tricks" series from the Dallas Cowboys Cheerleaders, offering tutorials to recreate their hairstyles that hold up through hours of high-energy performances. Followers can continue to engage through sweepstakes, game-day activations and in-store appearances from the Cheerleaders.

"We're thrilled to join forces with the Dallas Cowboys and Dallas Cowboys Cheerleaders. Our two organizations are known throughout the world for delivering exceptional performance and results you can count on" said Alan Stockman, SVP, General Manager of BaBylissPRO. "This collaboration is an exciting partnership for us, and we look forward to bringing the energy, precision and style both our brands are known for. There's something special about combining our craft with a team that represents tradition, energy and pride in such a big way."

"BaBylissPRO brings a modern edge to the way our team gets gameday ready," said Charlotte Jones, Dallas Cowboys Co-Owner and Chief Brand Officer. "From the locker room to the sidelines, their tools can help our players and Cheerleaders feel confident, proud, and ready to represent The Star. It's a collaboration that reflects our shared commitment to excellence and the details that define gameday."

Stay tuned to BaBylissPRO's social channels for can't-miss styling content, insider access, and epic fan experiences. You won't want to miss what's coming next!

To see the official announcement video, please visit here.

For more information, go to BaBylissPRO.com or follow @babylissprousa, @babylissprobarber, and @dallascowboys and @dccheerleaders on social media.

About BaBylissPRO®:

BaBylissPRO® is the world leader in professional styling and barber tools, trusted by stylists and barbers for over 60 years. Founded in Paris in 1961 and now headquartered in Stamford, Connecticut, BaBylissPRO continues to innovate with cutting-edge technology designed for precision, efficiency, and durability. 

From high-performance clippers and trimmers to advanced Nano Titanium™ styling tools, BaBylissPRO empowers professionals and consumers with industry-leading innovation that delivers exceptional results. Our commitment to quality and performance has made us a staple in salons, barbershops, and homes worldwide. 

For more information, visit BaBylissPRO.com or follow @babylissprousa and @babylissprobarber on social media. 

SOURCE BaBylissPRO