Bach to lead MSHDA's media communication efforts

Jan 22, 2013, 12:29 ET from Michigan State Housing Development Authority

Veteran journalist will serve as media affairs manager for state housing authority

LANSING, Mich., Jan. 22, 2013 /PRNewswire-USNewswire/ -- Veteran journalist and communications specialist Katie Bach has joined the Michigan State Housing Development Authority (MSHDA) as media affairs manager.


In the newly created position, Bach is responsible for MSHDA's external communications, including media relations and social media. Mary Lou Keenon, who previously oversaw those activities, becomes MSHDA's new director of internal communications.

"We are proud to have someone with Katie Bach's credentials join our team," said MSHDA Executive Director Scott Woosley. "I am confident she will play a key role in advancing MSHDA's mission of promoting community development and affordable housing for Michigan residents."

Bach began her journalism career as a reporter for The Greenville (Mich.) Daily News. She then served as special projects coordinator for HomeTown Newspapers in Howell, Mich., before joining The Flint (Mich.) Journal, where she worked as an editor for the paper's print and online products and oversaw its seven weekly community newspapers.

More recently, she held communications and marketing positions at the Flint Area Convention & Visitors Bureau and Midwest Soccer Academy and Shard Financial Services Inc. in Fenton, Mich.

Bach holds a bachelor's degree in journalism from Central Michigan University.

The Michigan State Housing Development Authority (MSHDA) provides financial and technical assistance through public and private partnerships to create and preserve decent, affordable housing for low- and moderate-income residents and to engage in community economic development activities to revitalize urban and rural communities.*

*MSHDA's loans and operating expenses are financed through the sale of tax-exempt and taxable bonds as well as notes to private investors, not from state tax revenues. Proceeds are loaned at below-market interest rates to developers of rental housing, and help fund mortgages and home improvement loans. MSHDA also administers several federal housing programs. For more information, visit

SOURCE Michigan State Housing Development Authority