Back by popular demand: Maple Leaf Foods brings Yves Veggie Cuisine back to grocery shelves across Canada

"Yves is one of those rare brands that people didn't just buy - they built routines, recipes and traditions around it. When Yves disappeared from shelves, Canadians made it very clear how much this brand meant to them. We heard that passion. Bringing Yves back is about honouring 40 years of trust, protecting what people have always loved about the products, and giving this iconic Canadian brand an exciting next chapter," said Adam Grogan, President & Chief Operating Officer, Maple Leaf Foods.

The comeback includes six of Yves' most requested refrigerated products, including Yves Original Veggie Ground Round, Yves Original Veggie Ground Round (4-Pack), Yves Mexican Veggie Ground Round, Yves Veggie Ham, Yves Veggie Bologna, and Yves Veggie Turkey.  Their return brings one of Canada's best-known plant-based food brands back to shelves and responds directly to what Maple Leaf Foods has heard from Yves fans across the country: they want these familiar favourites back.

Yves products have started appearing in grocery stores across Canada with more retail partners rolling out over the coming weeks.

Whether it's a quick weekday lunch or a full family dinner, Yves' returning lineup fits seamlessly into the recipes and routines people already rely on. Yves makes it simple to add convenient, delicious plant-based options to everyday meals.

Consumers can find product information, recipes and updates on retail availability at www.yvesveg.ca as Yves products continue rolling out to grocery stores nationwide.

About Maple Leaf Foods

Maple Leaf Foods (TSX: MFI) is a purpose-driven, protein-focused, brand-led consumer packaged goods company headquartered in Mississauga, Ontario. It proudly produces responsibly made, delicious food under powerhouse brands that include Maple Leaf^®, Maple Leaf Prime^®, Maple Leaf ^® Natural Selections^®, Maple Leaf Mighty Protein™, Musafir™, Schneiders^®, Mina^® Halal, Greenfield Natural Meat Co.^®, LightLife^® and Field Roast™. Committed to Raising the Good in Food and bringing customers protein with purpose, Maple Leaf Foods delivers shared value for all its stakeholders by leading the way in safety and sustainability, building loved brands, operating with excellence, developing extraordinary talent, and broadening its impact through innovation and geographic reach.

SOURCE Maple Leaf Foods Inc.