Back To School Means Back To Cool With Frigidaire

CHARLOTTE, N.C., Aug. 26, 2013 /PRNewswire/ -- The transition from the lazy days of summer to the hectic school schedule is never easy. Quick, healthy make-ahead meals are a must, especially for families who are always on the go between ballet lessons and soccer practice. When dinner time is in less than an hour, the last thing a family chef wants to do is scramble to get dinner on the table.

This back to school season, Frigidaire, the iconic American appliance maker, is teaming up with personal chef, Registered Dietitian and mom of two, Diane Henderiks to show time-pressed families everywhere how the Frigidaire 2-in-1 Upright Convertible Freezer is the ultimate ally for the daily after school dinner grind.  Unlike other models, the Frigidaire 2-in-1 Upright Convertible Freezer converts – with the flip of a switch – into a stand-alone refrigerator, to give families the convenience of an extra refrigerator for leftovers or freezer space to store more than a week's worth of meals.

"In my family, after school is the busiest time of the day and getting a delicious meal on the table, quickly and easily, is at the top of my list when we get home," said Henderiks. "That's why having a secondary freezer, or three in my case, has become a necessity.  Frigidaire really understands how to help families stretch their budget and add convenience by providing an appliance with ample storage to make dinnertime easier for busy families."

The addition of a stand-alone Frigidaire freezer to the home, either in the garage or in a laundry room, provides families with a new approach to grocery shopping and meal planning, especially when refrigerator and freezer space is often at a premium.  A stand-alone freezer, like the Frigidaire 2-in-1 Upright Convertible Freezer, means additional space for frozen or refrigerated groceries, which can help families take advantage of bulk purchases, ultimately reducing time and money spent at the grocery store.

Frigidaire Freezers, such as the Frigidaire 2-in-1 Upright Convertible Freezer, come with other great product features that help solve the many space, time, and convenience challenges that busy moms and their families face every day.  "At Frigidaire, we strive to make innovative household appliances that help families accomplish their everyday tasks more quickly and efficiently," says John Weinstock, Vice President of Marketing.  "We know that cooking extra portions and freezing leftovers provides family favorites ready to go during the week, a time saver for busy moms trying to get dinner on the table after the school day.  That's why we think the Frigidaire 2-in-1 Upright Convertible Freezer will become a must-have appliance for so many families."

Other key features of the Frigidaire 2-in-1 Upright Convertible Freezer include:

• The SpaceWise® organization system makes it easy to keep food organized and easy to find when you need it. Our organization system includes adjustable and fixed shelves, mid-and-lower level baskets and adjustable door storage options.
• From bins to baskets, Frigidaire freezers provide flexible storage options with Store-More™ Adjustable Door Bins designed to reposition with ease to fit everyone's needs.
• Frost Free automatic defrost means never having to defrost your freezer again, making it low maintenance and easy for moms to care for.
• The bright lighting makes it easy to see what's inside, so nothing ever gets lost in the back.
• This model alerts you if the door is left open or if the temperature rises, so you will never have to worry about your food accidentally spoiling.
• Frigidaire Freezers are proudly designed, built, and engineered in the U.S.A.

Frigidaire has been a centerpiece of American households for generations and is committed to delivering innovations that revolutionize home life.  As featured in the latest Frigidaire advertising campaign, the brand's latest innovation builds upon a heritage of more than 90 years of legendary innovation, which includes the first electric household refrigerator, the first freezer, the first free-standing 30" electric range and the first room air conditioner.

Retailing for $869, this Frigidaire 2-in-1 Upright Convertible Freezer is available nationwide.  Visit www.frigidaire.com to find a local retailer, as well as more information about Frigidaire freezers and home appliances. 

About Frigidaire             
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features.  Visit www.frigidaire.com for more information.

Contact:      
Larissa Lee     
[email protected]      
212-445-8329

SOURCE Frigidaire