Backroads Launches New Active Adventures for Travelers in Their 30s and 40s
34 Immersive Adventures Designed for Connection, Culture and Well-Being
DENVER, May 30, 2025 /PRNewswire/ -- Outside Festival -- Backroads, the global leader in active travel for all ages, today announced the launch of a new trip collection for adults in their 30s and 40s. Handpicked from the company's hundreds of iconic itineraries, these trips are tailored for a generation that sees travel as essential to well-being and seeks out meaningful, enriching experiences that fit into their busy, dynamic lifestyles.
The new 30s & 40s Trips Collection features 34 culturally immersive itineraries with over 70 departures worldwide. Guests can explore the world through heli-hiking in the Canadian Rockies, cycling through coastal Italian villages, biking and bourbon tasting across Kentucky, trekking to Machu Picchu in Peru and even more—all with Backroads' hallmark support and hospitality.
Travelers in this stage of life are often overlooked by traditional luxury travel companies, who tend to focus on affluent retirees or cater to families with young children. Yet, this generation has discretionary income and the desire for a well-designed, immersive vacation that combines active adventure with flexibility. These trips offer fully supported, out-of-the-ordinary itineraries with expert Trip Leaders and world-class hotels and offer the opportunity to socialize with same-age peers in a small group setting.
"We're excited to expand our core offering of Classic trips with a curated collection of trips for this age group," said Avery Hale Smith, Chief Experience Officer of Backroads. "People in their 30s and 40s are prioritizing experiential travel and are more inclined to spend money on luxury travel experiences compared to prior generations. They're traveling more than ever but don't always have the time or desire to plan these adventures themselves. Our new 30s & 40s trips are the perfect way to recharge, connect and explore with a small group of peers."
The new 30s & 40s trips will be available to book starting on June 26, 2025, with the first departures scheduled for spring 2026.
- A Taste of Camino de Santiago
- Canadian Rockies
- Canadian Rockies Heli-Hiking
- Cinque Terre & Tuscany
- Dolomites Hut-to-Hut
- Peru Lodge-to-Lodge Trekking
- Pyrenees Lodge-to-Lodge
- Switzerland
- Alaska's Glaciers & Coast
- Bali
- Basque Country
- Costa Rica Highlands to Coast
- Cuba
- Dolomites
- Portugal's Algarve & Alentejo
- Santorini & Crete
- Sardinia & Corsica
- Thailand
- Berlin to Prague
- California Wine Country
- Columbia River Gorge & Willamette Valley
- Ireland's County Cork & Kerry
- Kentucky
- Krakow to Budapest
- Madrid to Porto
- Maine
- Portugal's Algarve & Alentejo
- Puglia & Basilicata
- Quebec City to Montreal
- Scotland
- Spain's Mallorca
- Spanish Pyrenees to Costa Brava
- Sweden to Denmark
- Vietnam & Cambodia
Visit Backroads at this year's Outside Music Festival in Denver, CO, May 31-June 1 as part of the Adventure Travel Trade Association's (ATTA) Travelers Village.
Learn more about Backroads' new 30s & 40s trips at backroads.com/why/traveler/30s-40s or call 800-462-2848.
About Backroads
Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 45 years. Guests join Backroads to bike, hike and so much more on expertly planned active adventures which highlight the unique character of each destination. The company offers multiple ways to go active in hundreds of destinations worldwide: Biking, Walking & Hiking and Multi-Adventure tours; Private Trips, Women's Adventures, Dolce Tempo Easygoing Journeys, adventures for 30s & 40s and Family Trips for families with children in distinct age groups: Kids & Teens, Teens & 20s and 20s & Beyond. Backroads trip collections also include Active Ocean & River Cruises, Unplugged Bike Tours (no e-bikes), Lodge-to-Lodge Hiking, Safari, Culinary and Home Base Trips. Repeat guests and referrals from past travelers make up the majority of guests hosted by Backroads each year. For more information, please visit backroads.com or call 800-462-2848.
Backroads Media Contact
Liz Einbinder
[email protected]
510-292-2753
SOURCE Backroads
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