Bacon Goes Everywhere: Oh Boy! Oberto All Natural Bacon Jerky Hits Retail Shelves Nationwide

KENT, Wash., March 28, 2013 /PRNewswire/ -- Oh Boy! Oberto has unleashed bacon from the confines of the frying pan, and consumers everywhere can now snap up delicious bags of All Natural Bacon Jerky to take on the go or pop in their mouth at a moment's notice. The new product launched today at Oberto.com, and is also readily available in grocery, convenience, mass and club stores nationwide.

All Natural Bacon Jerky marks the latest innovation from Oberto Brands, a 95-year-old company and leader in the meat snack category. This satisfying new snack is made from 100% real strips of bacon that are naturally seasoned and Applewood smoked to perfection. The ingredients include only lean, large strips of bacon, water, sea salt and sugar, with no added preservatives or artificial ingredients. The result is an irresistible anytime snack with big bold smoky flavor and real bacon goodness. Plus, the jerky has 20% less fat than traditionally prepared pan-fried bacon.

"The bacon craze isn't new, but bacon cravings are still going strong and consumers do not have a way to enjoy good quality bacon outside their home or without the messy preparation. Oberto is rising to consumer demand with a true bacon snack that can travel anywhere and needs no preparation," said Tom Ennis, CEO of Oberto Brands, parent company of the Oh Boy! Oberto brand. "While there have been a lot of gimmicky products with bacon flavoring, Oberto's new bacon jerky is make of real, hearty, premium strips of bacon. Based on our early retail orders, All Natural Bacon Jerky is already on track to be one of Oberto's fastest selling products."

Primarily created as a quick snack that hits the spot – whether at the office, watching the game, or on the road – bacon fans will also find additional ways to enjoy the new tasty treat. From sandwiches, to salad toppers, crumbled on ice cream, or served up in a Bloody Mary, Oberto Bacon Jerky opens up new doors for savory culinary combos.

As with all Oberto's products sold in the United States, All Natural Bacon Jerky is made in the U.S.A. at Oberto's headquarters in Kent, Wash. A second plant is being added in Nashville, Tenn. to help keep pace with the company's growth as the jerky category continues to steadily climb.

Bacon is the latest addition to Oberto's popular All Natural Jerky line that launched in 2011, when the company overhauled its classic jerky recipe to switch to an all-natural format. The line includes seven other flavors: Original Beef Jerky; Teriyaki Beef Jerky; Peppered Beef Jerky; Hickory Beef Jerky; Spicy Sweet Beef Jerky; BBQ Pork Jerky and Teriyaki Turkey Jerky.

All Natural Bacon Jerky is available in 2.5 oz. packages and retails for $5.99 MSRP. For more information, visit www.facebook.com/obertobeefjerky or www.oberto.com; a store locator is available at www.oberto.com/store-locator.

About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginning into what is today a national leader in meat snacks. Its popular products are found primarily in convenience, grocery and club stores throughout the United States.

SOURCE Oberto Brands