Badgeville Acquires Community from Gamify

The global gamification leader acquires largest community dedicated to gamification

Jun 21, 2012, 11:00 ET from Badgeville

SAN FRANCISCO, June 21, 2012 /PRNewswire/ -- Gamification Summit -- Badgeville, The Behavior Platform and global gamification leader, today announced the acquisition of the Community from Gamify. Since its launch in 2010, has become the number one resource and community for gamification news and best practices. The community also includes the Gamification handle on popular social networks including Twitter, Facebook, YouTube, and Google+.

This acquisition comes on the heels of Badgeville's $25M Series C round of funding, announced in May. Badgeville is using the funding to scale globally and enhance its product line, as well as to acquire properties and resources to advance the entire gamification industry.

"Badgeville is committed to not only enabling world-class companies to deploy gamification techniques, but also to leading the charge in sharing best practices and education for the entire industry," said Kris Duggan, CEO, Badgeville. "This acquisition will enable us to offer world-class best practices on how to deploy gamification across a variety of industries. We plan to invest heavily into the community to allow others to participate in the development of these best practices."

Badgeville will maintain the existing rich content curation and distribution for the entire world to learn about the industry, including leading books, videos, presentations, and more. Badgeville will enrich the current site by including world-class corporate content, examples, and case studies by industry leaders who are running the best gamification programs in the world. Badgeville will also invest heavily in growing the member community and establish tight ties with Badgeville's own community of over 175 leading companies and gamification thought leaders from these respective firms.

"With the work we put into building as the number one resource for gamification information, we wanted to hand it off to the number one gamification company in the industry, and are thrilled that Badgeville and its team will continue to grow these resources," said Nathan Lands, CEO, Gamify. "This enables us to now devote all of our time and resources into developing, the first ever HTML5 Virtual World, into a fun place to hang out and play, as well as participate in events to make a positive impact on the real world."

Nathan Lands will stay involved in the community as an advisor to

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Bell Media, NBC, Universal Music, Deloitte, EMC, Samsung, CA Technologies, Dell, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe.  Follow @Badgeville to learn more.

About Gamify is an HTML5 virtual world where players can play real-time multiplayer casino-style games themed around topics. Players also can participate in events to express themselves and make a difference in the real world, such as Gamify America, with future events planned for social good, brands and more. For inquiries from the press, please email



SOURCE Badgeville