PALO ALTO, Calif. and SAN FRANCISCO, July 25, 2012 /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced an exclusive partnership with PeopleBrowsr, the social media data company, as the only gamification solution which can incentivize and reward specific user behavior across Facebook, Twitter and other leading social sites. This extends Badgeville's Behavior Platform to not only track user behavior occurring across the brand's own ecosystem of websites and internal applications, but also across the social graph independent of these experiences. The is the first time that specific actions occurring directly on Facebook and Twitter can be captured and rewarded within a gamification platform.
"Smart gamification is fundamentally a data challenge, where the more information you are able to track on user behavior, the more powerful your program becomes at moving the behavior needle," said Kris Duggan, CEO, Badgeville. "The exclusive partnership with Peoplebrowsr enables us access to a whole new level of information around user behavior in very public and valuable experiences."
By incentivizing specific and explicit social behaviors, businesses can increase awareness of new products and content, as well as drive participation in high-value social campaigns. Peoplebrowsr offers a level of transparency between the company and user, allowing companies to state exactly what a user must do in order to level up or earn a reward. This level of behavior-to-reward transparency, which is common in successful gamification programs, increases the total number of valuable behaviors performed.
Using the Behavior Engine, Badgeville customers can then leverage smart gamification elements such as Points, Achievements, Levels and Missions to reward valuable behaviors performed by their most influential customers across these social networks – in addition to the core behaviors they already reward on their own websites and applications.
"Our partnership with Badgeville represents an exciting opportunity in integrating social signals into gamification reward systems that drive interactivity across a company's digital experiences," said Jodee Rich, CEO, PeopleBrowsr. "There should be no barriers to sharing and engaging in social media, so we are thrilled to partner with Badgeville's Behavior Platform to drive growth in interactivity and content sharing on the open social net."
For example, if a customer creates a Facebook post that mentions a particular product favorably or tweets about it on Twitter, she will earn a "Social Butterfly" achievement that recognizes her contributions next time she interacts with that company's website or mobile application. A company could also create a mission which rewards employees for completing a series of tasks such as sharing important content like company announcements and job openings.
Key behaviors that PeopleBrowsr delivers into The Behavior Platform include:
- Tweets, replies, mentions, and follows (Twitter).
- Posts, mentions, likes, shares, event invitations (Facebook)
- Blog posts across the web
- Posts and replies to discussion forums
With PeopleBrowsr's robust social media analytics, combined with Badgeville's Behavior Analytics, companies have rich data needed to understand how to engage and reward their most influential users.
The integration is in beta for current customers of PeopleBrowsr and Badgeville, and will be generally available in Q4. To learn more, please contact [email protected].
Badgeville (www.badgeville.com), The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe. Follow @Badgeville to learn more.
PeopleBrowsr is the first social scoring system to provide a comprehensive score for Influence and Outreach, valuing engagement and interaction over follower count. It is the only influence measurement based on over 1,000 days of social data and to offer completely transparent score calculation. PeopleBrowsr measures influence overall as well as in specific online communities. It celebrates the power of personal influence and generosity at the heart of human relationships - tight groups of friends and subject matter experts. Learn more at http://kred.com