Badgeville and "The Gamifiers" Bring Gamification to the Middle East

Marketers and enterprises across Egypt, Iran, the UAE, and more now have enhanced access to Badgeville, the #1 Gamification Platform

Jun 25, 2013, 17:43 ET from Badgeville

REDWOOD CITY, Calif., June 25, 2013 /PRNewswire/ -- Badgeville, the #1 Gamification Platform, today announced its first strategic partnership in the Middle East with The Gamifiers. The Gamifiers is the region's first gamification digital agency, centrally based in Dubai. Coming off the heels of last month's Japanese expansion with Yumemi, Badgeville is the most widely available gamification platform in the world. Badgeville's Behavior Platform operates in over 25 countries and serves hundreds of customers with gamification solutions for customer loyalty, product engagement, and employee productivity programs.

"We're very excited to be pioneering Gamification in the Middle East. Through our partnership with Badgeville, we're bringing the best platform for behavior management and Gamification worldwide today. Through the social, reputation and game mechanics of the platform coupled with strong analytics, we empower brands and enterprises to build top-notch tailored gamified solutions," said Sherif Dahan, Founder and Managing Partner of "The Gamifiers".

The Gamifiers will utilize Badgeville's gamification foundation - including rewards, reputation, social context and behavior analytics - to drive customer loyalty and engagement, helping companies grow their bottom line and understand their audience. Former executives of leading Middle Eastern technology companies like MSN will lead the strategy of "The Gamifiers".

"We are delighted to debut in the Middle East with 'The Gamifiers'. Their regional expertise and local knowledge strongly complement our platform offering and team at Badgeville.  Brands and enterprises in the Middle East are quite similar to those in the US and Europe, already capturing great results from their programs on the Badgeville Platform," said Anthony Nemelka, Badgeville VP of Business Development. "We look forward to seeing a number of those businesses embracing gamification in the near future."

Badgeville's Behavior Platform enables companies to increase customer loyalty and employee productivity. The company is recognized as a world leader in gamification, with hundreds of customers across the globe, including numerous Global 2000 organizations. Badgeville's platform enables businesses to easily measure and influence behavior across their entire digital ecosystem of websites and applications.

"Our partnership with Badgeville is based on a solid belief that they have the best gamification platform and this is what we aim to offer Middle East advertisers and enterprises," explains Sherif Dahan. "Their behavior scientists coupled with top notch game and program designers are second to none.  Their customer base including hundreds of world-leading companies, all top of their respective industries, makes them industry leaders by far." 

About "The Gamifiers"

"The Gamifiers" is the first specialized Gamification Digital Agency in the Middle East. Announced its start of official operations from Dubai in June 2013, through an exclusive partnership with Badgeville in all of the region's key markets. Badgeville is the #1 Behavior Management Platform and the Global Leader in Gamification. (To learn more follow @TheGamifiers or visit

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in every industry to increase high-value user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit

Bio of Sherif Dahan
Founder & Managing Partner – "The Gamifiers"

Sherif is the co-Founder of "The Gamifiers," a recently established Dubai based Gamification Digital Agency focused on delivering Gamification solutions to Brands and Enterprises.  "The Gamifiers" is the Arabian Gulf (GCC) and Egypt Exclusive Partner of Badgeville, the #1 Gamification & Behavior Management Platform in the World.  Previously, Sherif was the Managing Director of MSN Middle East & North Africa leading the re-launch of the brand in the region and achieving record audience growth.  Previously, he established and managed LINKdotNET (Currently OTVentures - Orascom Telecom Ventures ) business in the Gulf Region across its various divisions (Software/Portal Solutions, Online Media Agency, Hosting Services) from 1999 to 2010. Sherif graduated with a Bachelor Degree in Business Administration from the American University in Cairo – Feb 97.

SOURCE Badgeville