Badgeville and TIBCO Announce Partnership to Offer Game Mechanics in the tibbr Apps Marketplace

Strategic partnership delivers Badgeville's industry-leading behavior management platform to industry-leading Social Enterprise Platform tibbr®

Sep 26, 2012, 14:00 ET from Badgeville

LAS VEGAS, Sept. 26, 2012 /PRNewswire/ -- TUCON -- Badgeville, the #1 gamification and behavior management platform, today announced a strategic partnership with TIBCO that will deliver Badgeville's rich game and reputation mechanics within tibbr, the social enterprise platform.

Badgeville will be available in the tibbr Apps Marketplace, and will make it possible for tibbr users to earn contextually relevant rewards mapped to their expertise and contributions within the tibbr platform.

"We're excited to be the first gamification provider for tibbr, a social enterprise platform that's truly different," says Kris Duggan, Badgeville's CEO. "With TIBCO's deep enterprise roots, and attention to mapping social to business processes, we're excited to drive and reward user behaviors in tibbr that encourage contextual collaboration. With Badgeville and tibbr, the right information – and, now, the right reward – will find you."

"Badgeville combined with tibbr delivers users with achievements and rewards that are contextually relevant to their job, providing a rich gamification experience that goes beyond adoption and usage," said Sriram Chakravarthy, Vice President, Products and Engineering, Social Computing, TIBCO Software. "By creating a broad ecosystem of partners, we're expanding the capabilities of tibbr to encompass the needs and demands of businesses across all verticals, empowering their employees to get their best work done." 

Badgeville is one of the fastest-growing SaaS startups in the world, raising $40M in just 20 months since the company's launch. Badgeville's core product, The Behavior Platform, has helped hundreds of companies improve customer loyalty and employee performance in virtually every major industry.

Badgeville customers include EMC, Deloitte, NBC and Samsung. Some customers have seen as much as 500 percent increase in user comments, 140 percent growth in time on site, 60 percent increase in employee engagement, 80 percent jump in user registrations, and 250 percent growth in training compliance.

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

About tibbr
With users in more than 100 countries, tibbr is the social enterprise platform that is revolutionizing the way we work, collaborate, learn and share. tibbr connects people, applications and data in context in an entirely personal way. tibbr brings together what matters–to individuals or groups–to get work done better, faster. It's an open, intensely flexible platform that can be delivered on premise or in the cloud. Learn more at

TIBCO Software Inc. (NASDAQ: TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage™ – the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real time. Learn more at TIBCO, tibbr, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only. For more information, contact

SOURCE Badgeville