Badgeville Announces Engage 2012 Agenda and Speakers

Executives from Barnes & Noble and Digital Interscope Records join other esteemed speakers from Oracle, VMware, Microsoft and many more at gamification leader's inaugural Summit

Aug 01, 2012, 15:09 ET from Badgeville

SAN FRANCISCO, Aug. 1, 2012 /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced the full agenda for its inaugural Summit: Engage 2012. The company, which has garnered more than 175 global customers in under two years since its launch, presents a full two-day event of educational content on how to apply game mechanics, reputation mechanics and social mechanics for business leaders across B2C and B2B audiences.

The company also announced that Marc Parrish, VP Loyalty & Reputation, Barnes & Noble, and Lee Hammond, VP Digital, Interscope Records, will join its packed lineup of esteemed speakers over the two-day event. Previously announced speakers include executives from Autodesk, EMC, VMware, Oracle, Opower, Microsoft, The Active Network, Bazaarvoice, and more.

"Engage 2012 will feature a diverse collection of speakers across marketing, sales, communities, HR, training, IT, and services," said Kris Duggan, CEO, Badgeville. "Barnes & Noble and Interscope Records each have a unique story around using game mechanics to power modern customer loyalty, adding to our existing announced speakers covering topics such as the intersection of social and gamification, using game mechanics for mobile audiences, and finding the value within enterprise gamification programs."

Engage 2012 Agenda at a Glance

The Secret Sauce for Building Digital Relationships
Sarah Rotman-Epps, Senior Analyst, Forrester Research

Fireside Chat: Fan Loyalty Gets Gamified
Bill Hanifin, Managing Director, Hanifin Loyalty    
Lee Hammond, VP Digital, Interscope Records

Case Study: Autodesk Gamifies Software Trial Marketing
Dawn Wolfe, Sr. Manager of Integrated Marketing Programs, Autodesk
Scott Sawicki, Associate Director of Client Management, Resource Interactive

Panel: The Intersection of Social and Gamification
Jason Rupp, Sr. Director of Product Management,
Matthew Price, Product Manager of Technology Partnerships, Bazaarvoice
Jodee Rich, CEO Peoplebrowsr

Gamifying Retail Loyalty Strategies with America's #1 Book Retailer
Marc Parrish, VP of Membership and Customer Retention Marketing, Barnes & Noble

Gamification for Good: Changing the World, One Behavior at a Time
Marshall Alexander, VP of Engineering, KarmaWell
Justin Ramers, Director of Social Media, The Active Network
Wayne Lin, Product Management Director, OPower
Jamie Kennedy, Director of Social Media, O2 Media

Keynote: Proving the Value of Gamification in the Enterprise
R "Ray" Wang, CEO & Principal Analyst, Constellation Research

Fireside Chat with Oracle: Gamifying a Global Business
Nick Giannasi, VP of Life Sciences Product Strategy, Oracle

Mobile Gamification Around the Globe
Stephen Duke, Co-Founder, George Mobile
Koji Fukada, CEO & Co-Founder, Yumemi

Insights & Analytics: The Big Data Side of Gamification
Martin Schneider, Research Manager, 451 Research

Baking Gamification into Your Core Product
Neil Gandhi, Senior Software Engineer, Sneakpeeq
Rite Ferrari, Marketing Manager, Premier Healthcare Exchange (PHX)
Sal Partovi, Sr. Mgr. CloudSpokes Community & Social Marketing, Appirio
Giles House, VP of Marketing, CallidusCloud

Case Study: EMC Gamifies Global ECN Community
Tyler Altrup, Sr. Social Media Engagement Manager, EMC

The Importance of Reputation in Online Communities
Bill Platt, VP of Operations, Engine Yard
Alex Maier, Community Manager, VMware
Annie Fox, General Manager Buzznet, BuzzMedia     
Sean O'Driscoll, CEO & Co-Founder, Ant's Eye View

Keynote: The Future of Gamification
Tim Chang, Managing Partner, Mayfield Fund

For more information and to join Badgeville at Engage 2012, visit

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe.  Follow @Badgeville to learn more.

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