Badgeville Announces Exclusive Chicago Engage Event on September 27

Executives from Barnes & Noble, Deloitte Consulting,, Higi & more to join speaker lineup at exclusive event

Sep 13, 2012, 12:16 ET from Badgeville

CHICAGO and MENLO PARK, Calif., Sept. 13, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced Chicago Engage, the third stop of their exclusive, multi-city tour on September 27. The company also announced that the event will feature leading executives from Barnes & Noble, Deloitte,, Higi, O2Media, Brads Deals, Herff Jones, Hanifin Loyalty and more to address the real business benefits of gamification.

(Limited invitations may be requested for the event at

Gamification, the business strategy which applies game mechanics to non-game experiences to influence customer and employee behavior, is estimated to grow from $100M last fall to $2.8 billion in 2016, according to M2 Research. The reason for this is that these mechanics, when applied based on modern psychological principles, are proven to increase valuable user behavior 20 percent to more than 200 percent. Badgeville customers employ gamification techniques in virtually every industry, including retail, healthcare, services, high-tech, media and more.

"Gamification represents the missing link in our search for the optimal model to engage, delight, and build relationships with our customers and employees," said Bill Hanifin, Managing Director, Hanifin Loyalty. "Badgeville's dedication to educating business leaders across the country on how to apply these mechanics to achieve significant results in employee productivity and lifetime customer value. Their Engage events are invaluable for businesses looking to take the next step in driving behavior and engagement across their entire enterprise."

Badgeville Engage Chicago Speakers

Marc Parrish, VP, Membership and Loyalty at Barnes & Noble
Christopher Krohn, President & CMO,
James Sanders, Manager, Deloitte
Bill Hanifin, Managing Director, Hanifin Loyalty
Ken Hieronymus, Product Manager, higi
Kenneth Walters, VP of Product, Brads Deas
Jamie Kennedy, Director, Social Media, O2 Media
Jim Gordon, Software Product Manager, Herff Jones

Event tickets are free, but an invitation is required. To request an invitation, please visit

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit


SOURCE Badgeville