Badgeville announces next generation engagement solution for internal employee and external customer communities

Badgeville for Communities provides out-of-the-box integration with leading community & collaboration platforms

Jun 11, 2014, 12:00 ET from Badgeville

REDWOOD CITY, Calif., June 11, 2014 /PRNewswire/ -- Badgeville, the global leader in gamification, today announced the launch of Badgeville for Communities, its next generation solution to add game, reputation, and social mechanics to leading community and collaboration products. The new Badgeville for Communities product will easily integrate with the popular enterprise social network and collaboration products, including Yammer, Jive, Lithium, Telligent and SharePoint.

In recent years, companies have invested in online communities to facilitate employee collaboration and customer self-service, but many organizations struggle to keep their customers, partners and employees engaged. Gartner reports that nearly 72 percent of customers never log in to online communities, and that by 2014, 70 percent of online communities are predicted to fail.

Badgeville's newest product offering, Badgeville for Communities, is the ideal solution to encourage employees and customers to contribute to online communities and improve the quality of conversations and interactions. Badgeville allows businesses to easily discern and reward desired behavior patterns to significantly boost engagement.

"Since layering Badgeville's Behavior Platform on top of our existing Jive community network, we saw a 21% increase in overall user engagement. Furthermore, we found that community users spend 240% more on average than non-community members. Most importantly, Badgeville has really given us the ability to understand the reputation and value of individual community members, and to hone in on and reward champions of our brand," says Brace Rennels, Director of Social Community Strategy at EMC, a leading provider of IT storage hardware solutions.  

By adding Badgeville for Communities to existing popular social collaboration platforms like Yammer and Jive, businesses can create momentum in online communities that are struggling by rewarding quality content and meaningful collaboration.

Booz Allen Hamilton, a leading provider of management and technology consulting services, is implementing the new Badgeville for Communities product as a key component of their Digital Workforce initiative.

"An increasingly diverse and mobilized workforce presents immense challenges for organizations trying to engage their employees in a meaningful way," said Walton Smith, Principal at Booz Allen. "We are implementing Badgeville on top of our Yammer community to not only drive engagement and participation, but to also supply a lens into the individual specialties in our workforce."

The next-generation Badgeville for Communities platform features:

  • Extensive Platform Support: Easily compatible with the popular corporate collaboration platforms Jive, Lithium, Yammer, and SharePoint
  • Portable Reputation Across Multiple Communities: Ability to combine customer and employee communities with portable reputations and transfer existing profile reputations to new communities
  • Out-of-the-Box Setup: Simple configuration for community use cases including Social Enterprise, Conversation Starter, Forum Expert and Content Creator
  • Unparalleled App Support: Broadest app support for enterprise collaboration communities in the industry

Badgeville President & CEO Jon Shalowitz said there has been a groundswell of customer interest in driving engagement and reputational awareness in online community investments.

"Badgeville for Communities is an all-encompassing solution that allows businesses to identify and reward the reputational value of individual community members," said Shalowitz. "This is a key area of technical investment for us. We are thrilled to be working with the leading community/collaboration solution vendors to drive more success for their customers."

About Badgeville
Badgeville, The Behavior Platform, is the world's leading cloud-based gamification technology. With hundreds of global customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including American Express, Oracle, Samsung, Bell Media, Kendall Jackson, Philips Electronics, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit


SOURCE Badgeville