Badgeville Customers Receive Acclaimed Analyst Award for Innovation

Autodesk, sneakpeeq, EMC and EngineYard recognized by leading research firm

Oct 25, 2012, 14:00 ET from Badgeville

REDWOOD CITY, Calif., Oct. 25, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior platform, today announced that its customers Autodesk, sneakpeeq, EMC and EngineYard have earned top recognition in the sixth annual Forrester Groundswell Awards for their innovation in using gamification to increase customer loyalty and business process efficiency.

Autodesk, the leading design software company, won the Forrester Groundswell Award in the category of Business-to-Business "Spreading" for its entry "Autodesk Uses Gamification to Drive Software Trial Adoption." By incorporating Badgeville's Game Mechanics into its 3ds Max tutorial, Autodesk was able to turn its 30-day trial into an engaging and fun experience, which consequently drove the following lift: 10% more trial downloads and 40% increase in trial usage.

sneakpeeq, the fast-growth social shopping company, won the Forrester Groundswell Award in the category of Business-to-Customer "Energizing." With over 100 applications submitted from around the world, sneakpeeq's success using gamification stood out to the Forrester Research team for its innovation and results. The company has experienced an 18 percent increase in conversions and 3000 percent increase in buy clicks since adding Badgeville.

"While Badgeville customers are incredibly diverse, using gamification for everything from retail loyalty to improving sales and service team performance, one thing that ties all of our clients together is their relentless dedication to innovation and engaging their audiences," said Kris Duggan, CEO, Badgeville. "We are honored to be the core technology platform and strategic partner that has helped these businesses earn this prominent industry recognition."

Badgeville customers EMC and EngineYard were also recognized as finalists in the categories of Business-to-Business "Energizing" and "Supporting," respectively. Forrester Research will be hosting a Webinar on November 6 that showcases the B2B winners and finalists in all categories.

The Forrester Groundswell Awards recognize excellence in achieving business and organizational goals with social media applications. The awards program was developed to support and recognize the principles outlined in the Forrester Research books Groundswell: Winning In a World Transformed by Social Technologies (Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Press, 2010).

"Once again this year we received many outstanding entries for the Forrester Groundswell Awards," said Forrester Vice President and Principal Analyst Nate Elliott. "It's clear that social media has reached a tipping point, where savvy companies are using social tools to pursue real business objectives rather than simply chasing fans and followers. The 2012 winners put social programs to practical use in their organizations - successfully marketing their wares, supporting their customers, and generating insights."

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

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