Badgeville Doubles Annual Revenue Fueled by Strong Global 2000 Demand

Gamification leader also announces appointment of Ted Farrell to the position of CTO

Jul 11, 2013, 14:45 ET from Badgeville

REDWOOD CITY, Calif., July 11, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, today announced that it closed the first half of 2013 with record growth fueled by strong demand from Global 2000 customers. The company reported that it has doubled its year-over-year revenue, driven by a 90% growth in Global 2000 customers. Leading brands adopting Badgeville's Behavior Platform to drive customer and employee engagement in 2013 include American Express, Catamaran, CashCall, Microsoft, Kaplan, BMC, Expedia, Nestle, Telcare, Oracle and many more. The company also announced strategic partnerships worldwide with Capgemini Consulting, TCS, Yumemi Japan, Cognizant, and Deloitte Consulting.

According to Gartner, 70% of the Global 2000 will adopt gamification by 2014. A new study by research firm Markets and Markets projects gamification to become a $5.5B market by 2018. Founded in October 2010, Badgeville has fast risen as the leading gamification platform selected by global business leaders. In 2013, Badgeville's customer success has been recognized with numerous prestigious awards including the Gartner CRM Excellence award, Edison's 2013 Innovation Award, and the SIIA CoDiE award for Best Cloud Platform-as-a-Service.

"Badgeville is a core part of our digital transformation initiatives aimed at creating more brand advocates and helping our customers become more financially fit," said Ethan Taub, Chief Marketing Officer, CashCall. "We looked at other offerings and chose Badgeville primary for its enterprise-grade platform, deep understanding of gamification design, and key commitment to customer success."

Today, Badgeville also announced the appointment of Ted Farrell to the position of Chief Technology Officer. Ted will lead Badgeville's engineering, product and operations teams to support global demand for gamification. Prior to joining Badgeville, Ted served as Chief Architect & SVP for Tools & Middleware at Oracle Corporation where he was responsible for technical and strategic direction of Oracle's runtime frameworks and tooling, as well as the architecture for Oracle Fusion Applications. Prior to Oracle, Ted was founder and CTO at several startups including WebGain, Novasoft Systems and Tendril Software.

"As we see explosive demand for our solution from many of the world's largest companies, Ted is the perfect product executive and visionary to lead the development of our next-generation platform," said Ken Comee, CEO, Badgeville. "Both as a seasoned entrepreneur and as a senior executive, Ted has time and again built game-changing products for enterprise customers. I am very excited to have the right partner in place to continue our record growth and meet global enterprise demand for gamification and Badgeville."

Badgeville is actively hiring for key positions across the company to scale the business to meet strong customer demand. For more information, visit

About Badgeville:

Badgeville, the #1 gamification and behavior management platform, enables companies in every industry to increase high-value user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville