Badgeville Extends Gamification into Support, Collaboration & eLearning

New Application Connectors Motivate & Reward Behaviors on More Enterprise Applications - Zendesk, IBM Connections & Skillsoft

Mar 15, 2016, 09:20 ET from Badgeville

REDWOOD CITY, Calif., March 15, 2016 /PRNewswire/ -- Badgeville, the global leader in digital motivation, today announced three new Application Connectors that extend Badgeville's behavior motivation and rewards platform across three more of the most popular customer support, collaboration and e-learning platforms: Zendesk, IBM Connections and Skillsoft. The new connectors enable enterprise customers to motivate and gain greater visibility into user behavior in these platforms and expand reward opportunities to drive improved performance.

Numerous studies have shown that intrinsic motivators, like peer recognition and reputation attainment, are far more effective at incentivizing performance than extrinsic motivators, such as financial compensation. But, measuring and delivering these kinds of "soft" motivators is much more difficult. With numerous applications and platforms in use in today's enterprise, insight into behaviors and reward opportunities is typically siloed within each platform, with no way to see how behavior in one platform impacts performance in another.

In his groundbreaking TEDTalk, motivational researcher Daniel Pink punctuated his argument for the power of intrinsic motivation, asserting, "The secret to high performance isn't rewards and punishments, but that unseen intrinsic drive—the drive to do things for their own sake. The drive to do things because they matter."

Badgeville's Application Connectors allow Badgeville to deliver the only solution on the market that enables companies to aggregate, measure and intrinsically motivate desired behaviors across a wide—and growing—application landscape. By tightly integrating Badgeville's platform across enterprise applications, companies can guide and motivate performance and deliver rewards inside the applications employees use every day.

The newest connectors add to the growing roster of customer and employee success applications like Jive, SharePoint, Yammer, Lithium, Office 365, WordPress and Salesforce. Launched in December, the new Zendesk, IBM and Skillsoft connectors enable companies to integrate gamification into:

  • Zendesk's customer support platform to measure, motivate and reward both internal support staff and customer community members across all channels of engagement on the Zendesk platform.
  • IBM Connections business social network platform to track, encourage and recognize team engagement, collaboration, innovation and productivity.
  • Skillsoft eLearning programs to incentivize training participation, build expertise, understand how learning impacts business functions, such as sales, productivity, etc., and foster employee reputation cultivation.

"Extending Badgeville gamification solution to a wider range of enterprise applications is a central theme of our strategy," said Jon Shalowitz, CEO at Badgeville, "These connectors tie directly into the application schema, making it fast and easy to deploy a robust digital motivation solution that can transform application-level activities into motivating events, enabling customers to realize greater value from investments in both technology and talent."

To hear more about the Badgeville connector for IBM Connections, register for this webcast:

To learn more about Badgeville's digital motivation platform and application connectors, visit

About Badgeville
Badgeville digitally motivates all types of people to achieve their business goals in systems across the enterprise. By motivating customers, employees and partners to perform their best individually and in teams, Badgeville is fundamentally changing the way people work. With hundreds of deployments as the leader in enterprise gamification, Badgeville empowers Customer and Employee journeys, by increasing audience engagement and personal reputation for industry leaders and innovators including American Express, Samsung, Walmart, Kendall Jackson and more.

Founded in 2010, Badgeville is based in Redwood City, CA and New York City. To learn more follow @Badgeville or visit


SOURCE Badgeville