Badgeville Grows 400 Percent in 2011 with 100 New Customers

MENLO PARK, Calif., Dec. 14, 2011 /PRNewswire/ -- Badgeville, the Behavior Platform, today announced that in just one year of operations, the company has added more than 100 new technology, retail, energy, health & fitness, online services and entertainment customers to its global client roster. The company has quickly emerged as the clear leader in measuring and influencing user and employee behavior via gamification and reputation techniques, in addition to its thought leadership, global adoption and innovations in customer and employee gamification for enterprises.

"By 2013, Constellation Research believes more than 50 percent of all social business initiatives will include an enterprise gamification component," said R "Ray" Wang, principal analyst and CEO, Constellation Research, Inc. "Companies such as Badgeville are poised to capture a sizable percentage of that market, as proven by their history to date."

Badgeville clients' have experienced massive increases in favorable user behavior, including a more than 200-percent increase in social sharing, 50-percent lift in user generated content and a more than 10-percent increase in paid conversions.

Badgeville is also experiencing explosive growth and market recognition as it enters its second year of business:

• 1 billion API calls per month. The Badgeville Behavior Platform serves more than 1 billion API calls per month across its real-time behavior rewards and reputation programs, with more than 5 million registered, "active players" and millions more interacting with the platform anonymously through Badgeville's behavior tracking and analytics.
• Fortune 1000 customers. Dell, Samsung, eBay's X.Commerce, Kaiser's Avivia, CA Technologies, NBC, Rogers Communications, Chesapeake Energy and more than 100 global organizations – across virtually every industry – have partnered with Badgeville for gamification, reputation management and proprietary social networks in customer- and employee-facing applications.
• Ease of integration with industry leaders. The Behavior Platform is the most interoperable gamification and reputation solution in the industry, with more than 35 enterprise integrations for with third-party platforms popular across the enterprise. Clients have already integrated Badgeville with SAP, BazaarVoice, Lithium, Janrain, Atlassian, Facebook, Yammer, Gigya, Twitter, iPhone/iOS, Android, Google+ and more.
• Most funded and resourced. Having raised $15 million in the last year, Badgeville is the most funded gamification company by more than double smaller companies in the category. The company now has 50 employees from Zynga, Playdom, Salesforce.com, WebEx, American Express, Lithium, Jive Software and more, adding offices in New York and Europe, with plans to again double throughout 2012.

"Today marks a huge milestone for Badgeville. With our fast growth and customer traction, we are now on a clear path to profitability. Throughout 2012, we expect enterprise demand for our solutions and industry leadership to exponentially increase – in support of such demand, we will continue to aggressively invest in our unmatched suite of gamification, reputation management and social networking solutions, as well as our world-class team," said Kris Duggan, CEO, Badgeville.

The company has also received significant recognition from key analysts, including its selection in a Forrester Research, Inc. report of top enterprise B2B marketing technologies, entitled "Market Overview: 2011 Social Media Platforms For B2B Tech Marketing." Badgeville was among five solution providers that help enterprise marketers drive social content creation. In November, the company was recognized as one of the Forbes 100 Most Promising Companies in America.

For more information about Badgeville's Behavior Platform and its direct influence and measurement of customer an employee behavior, visit http://www.badgeville.com/platform/.

About Badgeville
Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, CA Technologies, X.Commerce, NBC, Bluefly, Interscope Records, Deloitte Digital, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com/.

SOURCE Badgeville