Badgeville Infographic Shows How Gamification Motivates Business Travelers

Jul 17, 2014, 11:00 ET from Badgeville

REDWOOD CITY, Calif., July 17, 2014 /PRNewswire/ -- Badgeville, the leading global leader in gamification, today released an infographic embracing some of the industry's best research on motivating workplace behaviors, including corporate travel. Statistics show that gamification aids business travelers by positively motivating employees to complete actions that improve their travel experience.

The infographic reveals how business travelers of various generations are misguided when booking business travel. They don't always know how to get the best deal, or why booking through their company network might be the better option. 47% think managed travel is not innovating at the pace of change in the travel industry. 54% of travelers think they can find cheaper prices on travel websites than through company online booking tools or travel agents. Proven business tactics like gamification help travel programs keep up.

Gamification influences everyday work activities, including travel. 53% of baby boomers, 73% of Gen Xers and 63% of Millennials say making everyday work activities like travel and meetings more like a game would make them more rewarding.

Gamification also increases awareness of behaviors, like booking corporate travel. 50% of Baby Boomers, 61% of Gen Xers and 51% of Millennials agree that if a layer of competition were added to everyday activities, they'd be more conscious of their behavior in those areas.

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About Badgeville

Badgeville, The Behavior Platform, is the world's leading cloud-based gamification technology. Badgeville enables companies to increase customer and employee engagement by building personalized and rewarding user experiences on top of their existing web, mobile, and enterprise applications. Hundreds of global customers, including industry leaders and innovators American Express, Oracle, Samsung, Bell Media, Kendall-Jackson, and Philips Electronics, rely on Badgeville to power their sophisticated gamification programs. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. To learn more follow @Badgeville or visit


Sarah Hilmer

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