CHICAGO, May 1, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, today announced that the company earned a Thomas A. Edison Marketing Award in the category of Measurement & Management Tools, earning top recognition alongside Optify Connect and Nielsen Cross-Platform Campaign Ratings. The Edison Awards recently celebrated 26 years of honoring the best in innovation and excellence in the development of new products and services. This year's winners include The Boeing Company, Green Mountain Coffee Roasters, Avon Products, Inc., AT&T, Inc., Square, DocuSign, and Intuit.
"Our judges recognized Badgeville as a true innovator out of the many products in its category," said Frank Bonafilia, executive director of the Edison Awards. "Being recognized with an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business."
The awards are named after Thomas Alva Edison, whose inventions, new product development methods, and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world. The ballot of nominees for the Edison Awards™ were judged by a panel of more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and medicine.
"It is a honor for Badgeville to be recognized as a world-leading innovator in the category of Marketing Measurement and Management Tools," said Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville. "Hundreds of marketers around the globe rely on our Behavior Platform to measure customer behavior across web, mobile, and enterprise applications and increase user engagement using gamification."
One of the evening's many highlights was the presentation of the prestigious Edison Achievement Award to Dr. Paul E. Jacobs, chairman and CEO of Qualcomm Incorporated. The award honors innovation leaders and business executives who have made a significant and lasting contribution to innovation throughout their careers. The Edison Achievement Award serves as inspiration to future innovators and to the world at large.
In addition to the Awards Gala, the annual Edison Awards program encompassed multiple events over a two-day period including an opening reception, "Meet the Innovators Forum" and the "Innovators' Showcase," which offered guests a hands-on experience with many of the winning products.
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps, and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)
About the Edison Awards™ The Edison Awards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation. For more information about the Edison Awards complete program and a list of past winners, visit www.edisonawards.com.