Badgeville Launches Gamification Integration for Adobe Marketing Cloud

The #1 gamification platform launches industry's most comprehensive offering for marketers to instantly capture customer behavior insights with Adobe SiteCatalyst, Test&Target, and Recommendations

Mar 06, 2013, 10:00 ET from Badgeville

REDWOOD CITY, Calif., March 6, 2013 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced the launch of Badgeville for Adobe Marketing Cloud, the most comprehensive of its kind product offering that empowers digital marketers and analytics professionals to gain actionable insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties. Badgeville empowers marketers to both understand and influence customer behavior occurring across their digital touchpoints, such as website, mobile applications, online store, and communities.

World-class brands such as, Samsung, and hundreds more use Adobe Marketing Cloud as their core analytics platform, and Badgeville's Behavior Platform to measure and optimize customer behavior.

Understanding customer behaviors across a multitude of channels and creating actionable engagement programs is becoming the key to driving retention and loyalty. "The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical insights," wrote Srividya Sridharan in a report entitled "The State Of Customer Analytics 2012", by Forrester Research Inc, August 8, 2012.

The Forrester report also found that that 54% of customer analytics professionals are challenged by managing and integrating data from a variety of sources.

Badgeville for Adobe Marketing Cloud provides a pre-built solution that eliminates the need for marketers to manually integrate customer behavior data in their analytics platform. This enables marketers to easily understand what their customers are doing before and after a purchase, providing valuable trend analysis based on user behavior. With Badgeville's award-winning gamification platform, marketers can also create programs using Engagement Mechanics to encourage more of the high-value behavior. Badgeville customers typically experience a 20 percent to more than 100 percent lift in these key business objectives.

" has strategic partnerships with both Badgeville and Adobe, so the availability of Badgeville for Adobe Marketing Cloud is very important to us. Launching Rewards powered by Badgeville was a huge milestone for our organization allowing us to engage customers in a new, social way and to reward them for their loyalty," said Brent Carter, VP of Customer Retention at "Badgeville's Genesis integration with Adobe SiteCatalyst will allow us to further optimize and measure the success of the program with a seamless view through our web analytics lens. And, we're similarly excited about the opportunities that Badgeville integrated with Adobe Test&Target present."

Badgeville for Adobe Marketing Cloud features integrations into three Marketing Cloud portfolio products: SiteCatalyst, Test&Target, and Recommendations.

  • The SiteCatalyst pre-built connector is enabled via Genesis Labs. Once turned on, the behavior data from a website measured by Badgeville flows into SiteCatalyst automatically. Marketers can use this additional data to gain insights about customer engagement and actions performed across all of their digital touchpoints.
  • The Test&Target Integration Blueprint provides step-to-step guidance for testing Badgeville Engagement Mechanics across different customer audiences. By determining the most effective mechanisms for engaging customers, marketers can create stickier user experience and boost retention.
  • The Recommendations Integration Blueprint provides step-to-step guidance to display product recommendations based on how engaged users are. Marketers can now position and recommend the best products for their most engaged customers to maximize commerce.

"By marrying Badgeville's Behavior Data with SiteCatalyst's key online marketing metrics, brands can create a more comprehensive picture of their most engaged customers and design experiences to create more of them," said Kris Duggan, CEO, Badgeville. "Badgeville has driven significant increases in engagement for world-class brands, and we look forward to partnering with more of Adobe's visionary customers to help them increase customer adoption, social loyalty and conversions across their digital landscape."

For more information on Badgeville for Adobe Marketing Cloud, please visit

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville