Badgeville Launches Social Mechanics To Boost User Engagement For World-Class Companies

Global gamification leader delivers Social Mechanics to drive engagement in real time across a company's web, mobile, and application touchpoints

Jun 20, 2012, 11:00 ET from Badgeville

SAN FRANCISCO, June 20, 2012 /PRNewswire/ -- Gamification Summit - Badgeville, The Behavior Platform and global gamification leader, today announced the launch of Social Mechanics. The new offering allows world-class companies to apply the same dynamics that power popular social networks to drive similar user behaviors right where they belong – on top of their own websites and applications. Social Mechanics expands on Badgeville's Social Context offering, which launched last September.

Social Mechanics creates a more engaging experience for users by making a company's digital touchpoints inherently more social and dynamic. Empowering customers and employees with the ability to follow relevant people, content, products, and data, Social Mechanics provides better context for how other users interact with their favorite websites and get work done inside their critical enterprise applications.

"Social Mechanics is the next, important chapter in our goal to drive more engaging experiences across websites and applications for world-class companies," says Kris Duggan, CEO, Badgeville. "By exposing the real-time behaviors that users perform, it encourages others to follow in their footsteps almost instantaneously, improving customer loyalty and employee performance."

As Social Mechanics increases the number of valuable behaviors users perform, Badgeville's Game Mechanics empowers companies to reward them for their participation. With smart gamification elements like points, achievements, levels and missions, The Behavior Platform helps companies improve user growth, retention, adoption, and overall engagement.

For example, on a retail sporting goods site, a customer is notified via Badgeville Social Mechanics that another user wrote a review about the latest pair of running sneakers. Upon reading the review, the user comments on it, and eventually writes her own review on running shorts. With Badgeville's smart gamification, she then receives the "Marathon" achievement, which counts towards special privileges and access for running products.  

Key Features for Badgeville's Social Mechanics

The Behavior Graph sits at the core of Badgeville. In addition to fostering people-to-people connections like a traditional social graph, the Badgeville Behavior Graph empowers site owners to connect users through their activities around key objects, such as commenting on content or reviewing a product.

Social Context is a collection of rich activity streams that surface the contextually relevant behaviors users perform. With personalized filtering, end users can receive updates from just the people and content they explicitly follow. Leveraging Badgeville's ability to process rich metadata, companies can also create Custom Streams that map behavior updates to specific content, site sections, and application modules.

Find & Follow lets users cull their social networks to see if they have any personal connections on the site, and easily follow them and others. They can also follow specific pages, products, and content with the simple click of a button.

Real-Time Notifications alert users about contextually relevant behaviors as they happen in real-time, connecting them with valuable content and products.

Badgeville is the global gamification leader and one of the fastest-growing SaaS startups in the world, having just raised its $25M Series C funding, totaling $40M in just 20 months since the company's launch. Badgeville's Behavior Platform has helped hundreds of companies improve customer loyalty and employee performance in virtually every major industry.

Badgeville customers include Oracle, EMC, Deloitte, Dell, and Samsung. Some customers have seen as much as 500 percent increase in user comments, 140 percent growth in time on site, 60 percent increase in employee engagement, 80 percent jump in user registrations, 600 percent gain in shop clicks, 250 percent growth in training compliance and 2000 percent surge in social shares.

Social Mechanics is available a la carte or as an extension to the core Behavior Platform gamification engine. Pricing varies by community size, so please contact to learn more.

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Bell Media, NBC, Universal Music, Deloitte, EMC, Samsung, CA Technologies, Dell, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe.  Follow @Badgeville to learn more.

SOURCE Badgeville