REDWOOD CITY, Calif., April 17, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, today announced it has been recognized as a winner of the 2013 CRM WizKids Awards, given to outstanding emerging companies in the CRM market. Prior winners of the prestigious award include Cloud leaders Salesforce.com, Eloqua (acquired by Oracle) and Cast Iron Systems (acquired by IBM). In this year's awards, gamification is highlighted as a key technology innovation necessary for CRM advancement.
"Gamification is revolutionizing CRM by creating experiences that reward audience behavior in real time," said Denis Pombriant, founder and managing principal of Beagle Research Group. "It's easy for an uninformed person to assume that it somehow distracts workers from assigned tasks but nothing could be further from the truth. Badgeville is uniquely positioned to capture a large portion of this fast-growing market with their behavior management technology."
The award recognition, featured in a Beagle Research Group, LLC report, highlights Badgeville's work with EMC, a global leader in hardware and cloud computing. EMC selected Badgeville to power its Recognition, Awards and Motivation Program (RAMP), to drive engagement across its online community. The gamification program produced a 21% rise in customer, partner and employee activity across the network.
Winning companies were selected from a pool of hundreds of company profiles following a lengthy interview process. Other 2013 CRM WizKids winners include Apttus, HubSpot, NextPrinciples, Skyword and Totango.
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)