Badgeville Named as "Cool Vendor" in CRM Marketing by Leading Analyst Firm

Badgeville, the global leader in gamification, has been named "Cool Vendor" in the Cool Vendors in Social CRM, 2012 report.

Apr 05, 2012, 09:00 ET from Badgeville

MENLO PARK, Calif., April 5, 2012 /PRNewswire/ -- Badgeville, the Behavior Platform and global leader in enterprise gamification, has been named a "Cool Vendor" in the Cool Vendors in Social CRM, 2012 report by Gartner, Inc. The March 28, 2012 report, authored by Adam Sarner and Jenny Sussin, finds that "innovative social CRM offerings have opened up opportunities for companies to differentiate themselves."

"We are honored to be included in Gartner's report of Cool Vendors in Social CRM," said Kris Duggan, CEO, Badgeville. "We believe this is yet another signifier that gamification, under the umbrella of behavior lifecycle management, is a powerful business strategy when applied across all of a business's digital touch points, creating a portable reputation and achievement experience for customers, partners and employees."

Badgeville, which recently closed a record quarter, helps enterprises measure and influence user behavior across customer- and employee-facing experiences. The company serves over 150 customers across virtually every industry, including technology, retail, health, education, travel, financial services, and human resources management.

Gartner's definition of a Cool Vendor is a small company offering a technology or product that is: Innovative — It enables users to do things they couldn't do before; Impactful — It has or will have a business impact; it's not just "technology for the sake of technology"; Intriguing — It has caught our interest or curiosity during the past six months or so.*


Engagement Experts Webinar (Registration Required): Join Badgeville and Ant's Eye View CEO Sean O'Driscoll for a free livestream event on April 25: "It's No Game: Playing Your Way to Becoming a Fully Engaged Enterprise."

More about Badgeville: 
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*Gartner, Inc., Cool Vendors 2011: Delivery and Consumption of Services Is Empowering, and Cool, Daryl C. Plummer, Michele Cantara, May 2, 2011.

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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