Badgeville Named SIIA Software CODiE Award Finalist for Best Cloud Platform and Best Social Business Solution

Badgeville's Behavior Platform Earns Prestigious Software Industry Recognition

Mar 27, 2013, 14:29 ET from Badgeville

REDWOOD CITY, Calif. and WASHINGTON, March 27, 2013 /PRNewswire/ -- Badgeville today announced that The Behavior Platform was named a finalist for the 2013 SIIA Software CODiE Awards for Best Cloud Platform as a Service and Best Social Business Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence for 27 years. The awards have over 75 categories and are organized by industry focus of Content, Education and Software.

This year there were 27 software categories, including twelve new and updated categories that reflect the continued growth and evolution of cloud computing, mobile, big data, and video. Winners will be announced during a special Awards luncheon on May 9 in San Francisco during the industry's most comprehensive ISV conference, All About the Cloud.

Badgeville, the #1 gamification platform, helps industry-leading businesses around the globe increase customer loyalty and employee productivity. With hundreds of customers including Oracle, Autodesk, Barnes & Noble, EMC, VMware, Marketo,, and more, Badgeville's Behavior Platform increases key business objectives such as user engagement, conversions, software adoption and retention by over 20 percent to more than 200 percent. The award-winning platform provides an Engagement Layer that integrates directly into an organization's existing Cloud investments serving virtually every business unit.

"We are honored to be selected as finalists among renowned Cloud providers for The Best Cloud Platform and Best Social Business Solution," said Kris Duggan, CEO, Badgeville. "Cloud computing provides a host of economic and ergonomic benefits for companies, yet 50 percent of all software investments still go unused over time. Humanizing the Cloud user experience is the key to long-term usage and adoption. Badgeville is dedicated to solving this problem."

"The CODiE Awards competition was extremely competitive this year, and all of the finalists should be commended for their innovative products and services," said Rhianna Collier, VP for the Software Division at SIIA. "We look forward to honoring the winners at our awards program in May at All About the Cloud."  

Details about each finalist are listed at

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content.  Information technology (IT) and software security are critical issues to SIIA's members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property. 

The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

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