Badgeville, The Behavior Platform, Named "Overall Greatest Impact in Gamification"

Global gamification leader earns major industry award at annual GSummit

Jun 27, 2012, 12:12 ET from Badgeville

MENLO PARK, Calif., June 27, 2012 /PRNewswire/ -- Badgeville, The Global Gamification Leader, today announced that it has won the "Overall Greatest Impact in Gamification" award at Gamification Summit 2012's GAwards. Badgeville was selected for the event's most prestigious award by an esteemed panel of judges. The leading industry event also honored Badgeville customer Recyclebank as the "Best Use of Gamification for Social Good," as well as Badgeville investor Tim Chang with a "Special Achievement in Gamification" award.

"We are honored that in just two short years since our launch, Badgeville has earned the title of 'Overall Greatest Impact in Gamification' by a panel of industry experts," said Kris Duggan, CEO, Badgeville. "This key industry recognition is the latest signifier of Badgeville's dominance in global gamification market. Our 175 world-class customers, including EMC, Samsung, Dell, Oracle, and NBC, recognize the great value in investing in a true platform technology for their gamification programs, enabling seamless integration across all of a business's digital touchpoints."

Badgeville recently raised its $25M Series C investment led by InterWest Venture Partners, bringing the company's total funding to $40M in under two years of business. This makes Badgeville the fastest-growing social SaaS company in recent history. Badgeville's growth aligns with the rise of the gamification industry, which before the company's launch in 2010 was not recognized by prominent industry analysts and the majority of business leaders.

"We are ecstatic to honor the inaugural class of GAward winners," said Gabe Zichermann, chair of The Gamification Summit. "These companies represent the bleeding edge of innovation in the gamification industry and we are honored to have them here at GSummit to accept their awards."

Founded in 2010, Badgeville now has over 70 employees across Silicon Valley, New York, Austin, and EMEA offices. The Menlo Park, Calif.-based company is the most-funded and has the most live deployments of any gamification company across both customer-facing and employee-facing programs.

About Badgeville

Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe.  Follow @Badgeville to learn more.

SOURCE Badgeville