Badgeville Widens the Gap: Gamification Pioneer Posts Second Year of Triple-Digit Growth

Cloud leader reflects on year of explosive growth as gamification takes off across the globe

Jan 29, 2013, 12:38 ET from Badgeville

REDWOOD CITY, Calif., Jan. 29, 2013 /PRNewswire/ -- Badgeville, the #1 gamification platform, announced today that 2012 marked the company's second consecutive year of triple-digit revenue growth since launch, securing Badgeville's place as the clear technology and solutions leader in the booming gamification market. With customers in more than 18 countries, over the last year Badgeville has broadened its worldwide presence, opening a London office and European data center, and expanding global partnerships to support demand across EMEA, APAC, Latin America and North America.

In 2012, Badgeville signed hundreds of customers and partners, including numerous Fortune 1,000 businesses across Consumer Packaged Goods, Consumer Electronics, Health Care, Retail, Media, Technology, Entertainment, Manufacturing, Oil and Energy, Telecommunications and Business Services.  Customers that joined Badgeville in 2012 include Deloitte, Oracle, Rogers, Samsung, Bell Media, Citrix, Autodesk, Panera Bread, EMC, Marketo, CA Technologies, NBC, Universal Music, Barnes & Noble, Danone, A&N Media and Microsoft.

"Gamification is rapidly developing into a global market with huge upside potential over the next five years," said Carter Lusher, Chief Analyst at IT research firm Ovum. "As enterprises look to maximize adoption, retention and conversion across web, mobile and business applications, gamification is one of the few modern strategies that results in significant increases in key business objectives. Badgeville is already a leader in this emerging technology market and is well positioned to succeed over the long run because of its vision, strategy, team, technology, significant venture capital backing and customer success."

Over the last year, Badgeville grew the gamification market in three areas:

1. Customer-Facing Gamification in B2C and B2B
Badgeville helped hundreds of Chief Marketing Officers improve key metrics 20 to 300 percent across their acquisition, engagement, social sharing, commerce and revenue, loyalty and churn reduction goals. From B2C programs such as Samsung, Bell Media and sneakpeeq, to B2B programs like CA Technologies, Marketo and EMC, Badgeville provided real business results for the world's leading marketers.

2. Employee-Facing (B2E) Gamification Programs
Badgeville helped hundreds of "line of business," as well as CIOs and CTOs, drive employee productivity, performance and compliance, as well as business process optimization across hundreds of enterprise applications and systems. In 2012, Badgeville was integrated within CRM, LMS, HCM, Social, Collaboration, CMS, ERP, Help Desk and other enterprise applications. For example, one of the five largest companies in the world deployed Badgeville to improve utilization of critical social, document management and collaboration functionality inside their Microsoft Sharepoint environment.  

3. The Global Gamification Ecosystem
The largest companies in the world, as well as the service and technology providers that serve them, have taken notice of the business impacts gamification drives. With Badgeville, some of the largest SI and advisory firms in the industry, like Capgemini and Deloitte, have implemented powerful gamification technology and digital business transformation practices. Innovative agencies such as Perficient and EuroRSCG are bringing Badgeville-powered gamification solutions to their clients as a mission-critical part of customer and employee-facing engagement and loyalty going forward. Some of the leading technology companies in the world including Oracle, Callidus and Saba have deployed Badgeville technology to drive differentiation and value in their core go-to-market software offerings.  

"Badgeville's growth in 2012 is a testament to the critical role that engagement plays in driving world-class business outcomes for world-class companies," said Kris Duggan, CEO of Badgeville. "Be it driving usage and commerce across the network of customer-facing touchpoints and experiences for the CMO, driving employee performance and business process improvement via adoption and utilization across enterprise applications for the CIO, or driving differentiation and value for the Head of Product, engagement is the key ingredient that has been missing. We are thrilled to fill this gap for our customers and partners."

Badgeville's 2012 highlights include:

  • For the second year in a row, Badgeville has posted triple-digit revenue growth.
  • Badgeville now has more than 25 million users across hundreds of global clients in 18 countries.
  • Badgeville was integrated by its clients into more than 150 business applications.
  • Badgeville launched "cloud connectors" to leading platforms including Yammer,, Jive, Drupal, IBM Connections, Bazaarvoice and Microsoft SharePoint
  • Badgeville's partner program now includes dozens of best-in-class technology, agency and consulting partners including Capgemini, Deloitte, Perficient, EuroRSCG and more.
  • Badgeville acquired, the #1 web and social destination for gamification in the world.
  • Badgeville won numerous business and technology industry awards including Forrester Groundswell (with customers sneakpeeq and Autodesk), OnDemand Top 100, Gartner Cool Vendor, CRM Destination and more.

Today, Badgeville CEO Kris Duggan will keynote at Oracle CloudWorld alongside a lineup of thought leaders including Thomas Kurian, EVP of Products for Oracle, and Randi Zuckerberg, founder of Zuckerberg Media.

To learn more about how Badgeville: The Behavior Platform can drive real business results across any vertical for B2B, B2C or B2E audiences, visit

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville