Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It
A New Book Reveals the Truth in the Digital Marketing World
NEW YORK, Jan. 24, 2019 /PRNewswire/ -- Today, the founders of marketing agency, Metric Digital, have released their new book, Badvertising.
Anybody who has been paying attention knows that the marketing agency world has been crumbling under the weight of its own bloated fraud, and Badvertising is an expose on how bad the problem is for a group of marketers who have worked from small startups to some of the largest companies in the world.
Kevin Simonson, John Pellinghelli, and Ryan Markman wrote this book to shine a light on what's happening and why it's not only impacting the brands that are being robbed, but also the end consumer. More importantly, they wanted to educate all parties involved: CEOs, CMOs, CFOs, brands of all sizes, marketing agencies, ad tech companies, private equity and venture capital firms, consultants, customers, and anyone else who is part of the digital marketing ecosystem.
There are two completely different worlds of marketing right now: traditional advertising and digital performance marketing. Each thinks the other is wrong, but one is stealing business from the other one.
"You shine a light in a dark place to find out what's going on. Brands are asking for transparency with their agencies and they are finding that they're being lied to. It's not just a Programmatic problem, it's a contract incentive problem across Facebook, Instagram, Google… all channels." Kevin Simonson, Author, CEO/Co-Founder.
"This book reveals marketing insights for every level. From founders wearing all the hats, to new entrepreneurs, all the way up to CMO's who want their teams to stay ahead of industry standards. Use this book as a guide for your marketing team to make sure they leave no digital stone unturned," Taylor Sicard, Co-Founder, BV Growth.
ABOUT THE AUTHORS
Kevin Simonson, CEO/Co-Founder - Kevin has probably influenced your online behavior. He has worked with hundreds of companies, from Bonobos to Carnival Cruise Lines, spending over $100 million in digital advertising to convince people to take various actions online. He has lectured at Harvard and General Assembly and is an advisor to several companies on social advertising
John Pellinghelli, Co-Founder - John is an expert in all things digital advertising and analytics. John specializes in retail and B2B lead gen with experience driving efficient growth at scale for Fortune 1000 companies like Nike, ADP, Under Armour and VC/ PE backed firms such as Mack Weldon, Bonobos, and Canada Goose.
Ryan Markman, COO - As COO of Metric Digital, Ryan leads strategy, sales, operations, and finance. Previously, Ryan served as GM of Y Combinator backed ad tech platform Boostable. Ryan also advised Private Equity and Fortune 1000 clients at Bain & Company
ABOUT METRIC DIGITAL
Metric Digital is a modern performance marketing agency that specializes in ecommerce. We're obsessed with driving high ROI growth for our clients. We use Paid Search, Paid Social, Email Marketing, and SEO to drive revenue and accomplish measurable goals for brands of all sizes.
Our firm powers marketing for the best, most disruptive D2C brands. In the past several years, Metric Digital has helped companies drive sustainable growth that helped fuel their acquisitions, IPOs, or next funding rounds, such as Canada Goose (IPO), Bonobos (Acquired), Hired.com (Series C). Also, many of our clients are on the IAB 250 list, including JackThreads, Mack Weldon, Hint Water, and Nature Box.
To learn more visit: www.metricdigital.com
- Paperback: 120 pages
- Publisher: Metric Digital (January 7, 2019)
- Language: English
- ISBN-10: 1793115680
Contact:
Scott Ginsberg
[email protected]
SOURCE Metric Digital
Share this article