Baked by Melissa Celebrates 15th Anniversary of WICKED on Broadway with Exclusive Cupcake
NEW YORK, Oct. 15, 2018 /PRNewswire/ -- Baked by Melissa announced they have created an exclusive WICKED cupcake to celebrate the 15th anniversary of the blockbuster musical on Broadway. For every WICKED cupcake sold throughout October, a portion of proceeds will be donated to Broadway Cares/Equity Fights AIDS and A BroaderWay.
The WICKED cupcake is made of green vanilla cake and icing, green sugar crystals, and a fudge stuffing. The bite-size treat will be featured in Baked by Melissa's Halloween cupcake assortment and available a la carte at all 14 retail locations and for nationwide shipping at bakedbymelissa.com.
"I could not be more excited to help the hit musical celebrate this momentous anniversary, while also raising money for two amazing organizations in Broadway Cares/Equity Fights AIDS and A BroaderWay," said Baked by Melissa President Melissa Ben-Ishay.
Broadway Cares/Equity Fights AIDS unites theatre artists with theatre lovers to help those in need. Broadway Cares' donors and supporters help men, women, and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling, and emergency financial assistance.
Broadway Cares/Equity Fights AIDS is the largest single supporter of the social service programs of The Actors Fund, helping everyone in entertainment and the performing arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico, and Washington, DC.
A BroaderWay Foundation (ABW) was created in 2010 by Idina Menzel and a passionate group of artists, activists, and social workers with a basic goal – to amplify the power of young women through the arts.
ABW is dedicated to using the beauty, experience, discipline, joy, energy, and spirit of the arts to develop future leaders. Our participants sharpen their tools to understand and appreciate themselves as individuals and as members of a community. These young women will use their leadership skills to address social imbalances due to race, class, and gender that exist throughout the world today.
About Baked by Melissa
Baked by Melissa is the New York City-based brand famous for its signature, bite-size cupcakes and treats. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa Ben-Ishay decided to do what she loved and launched the company in 2008 after being fired from her job in advertising. Today, Baked by Melissa operates 14 stores and ships its products nationwide.
About WICKED
The Broadway sensation WICKED looks at what happened in the Land of Oz…but from a different angle. Long before Dorothy arrives, there is another young woman, born with emerald-green skin, who is smart, fiery, misunderstood, and possessing an extraordinary talent. When she meets a bubbly blonde who is exceptionally popular, their initial rivalry turns into the unlikeliest of friendships…until the world decides to call one "good," and the other one "wicked."
With a thrilling score that includes the hits "Defying Gravity," "Popular" and "For Good," WICKED has been hailed by The New York Times as "the defining musical of the decade," and by Time Magazine as "a magical Broadway musical with brains, heart, and courage."
Winner of over 100 international awards including the Grammy Award and three Tony Awards, WICKED has been performed in over 100 cities in 16 countries around the world (U.S., Canada, United Kingdom, Ireland, Japan, Germany, Holland, Australia, New Zealand, Singapore, South Korea, The Philippines, Mexico, Brazil, Switzerland, and China) and has thus far been translated into six languages: Japanese, German, Dutch, Spanish, Korean, and Portuguese. WICKED has amassed over $4.6 billion in global sales and has been seen by over 55 million people worldwide.
Based on the novel by Gregory Maguire, WICKED has music and lyrics by Stephen Schwartz, and a book by Winnie Holzman. The production is directed by Tony Award winner Joe Mantello with musical staging by Tony Award winner Wayne Cilento. WICKED is produced by Marc Platt, Universal Stage Productions, The Araca Group, Jon B. Platt and David Stone.
For more information about WICKED, please visit www.WickedTheMusical.com.
Follow WICKED on Twitter: @WICKED Musical, Facebook, and on Instagram @wicked_musical.
Contact:
Meagan Wells
[email protected]
347-574-4301
www.bakedbymelissa.com
@bakedbymelissa
SOURCE Baked by Melissa
Share this article