CONSHOHOCKEN, Pa., May 14, 2013 /PRNewswire/ -- Heading into prime wedding season, David's Bridal, the nation's leading authority on bridal and special occasion wear, looked at what today's brides and grooms are spending to make their wedding bells ring. In their 7th annual "What's On Brides' Minds" survey, David's Bridal uncovered the choices made by couples seeking the most bang for their buck on their big day. The study found that brides are increasingly budget-savvy, finding new ways to organize their wedding finances and prioritize where their dollars flow.
"With the uncertainty about the economy, couples planning their wedding are definitely prudent about their expenses, and are taking steps to rank what is most important to them in order to save in some areas and splurge in others," said David's Bridal Chief Marketing Officer, Brian Beitler. "As a trusted authority in the wedding industry, we aim to provide brides with the tools and resources to help them balance their costs and become much savvier about what areas they can trim without it noticeably impacting their big day."
According to Catey Hill, David's Bridal Style Council financial expert, couples can be smarter about their spending simply by "making and sticking to a budget – whatever it might be – that prioritizes what is most important to them, and by learning the dollar-saving value of DIY."
The David's Bridal "What's On Brides' Minds" survey of engaged and newly married women reinforced Catey's budget-first rule, finding that a whopping 89 percent of brides said they actually had a budget in place before they began planning their wedding. Regarding their budget totals, 44 percent of brides surveyed decreased their budget due to economic concerns, and only seven percent reported increasing the amount they were willing to pay for their big day.
Among brides looking to prioritize their spending, the majority is concerned primarily with the enjoyment of their guests. The David's Bridal survey discovered that good food and drink are non-negotiable: 63 percent of brides who decreased their wedding budget said they wouldn't scrimp on a meal for their guests, and 60 percent wouldn't cut back on libations. Modern couples are quicker to pare down other big-ticket wedding expenses, like a wedding consultant, extravagant venue, flowers, and decadent decor.
To find out more about David's Bridal wedding budgeting resources, notably the new "My Event" budget-tracking tool, visit www.davidsbridal.com/myevent. Additionally, finance expert Catey Hill is available for interviews on the ins-and-outs of bridal budgeting and wedding guest etiquette.
The David's Bridal 2013 Survey was conducted by Wakefield Research (www.WakefieldResearch.com) between November 16th and November 27th, 2012. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.
SOURCE David's Bridal