BallerYoga Unrolls The Tesla Of Yoga Mats: The $1,000 Mat For Uncompromising Athletes And The Elite Yogi
Sep 14, 2016, 03:59 ET
LOS ANGELES, Sept. 14, 2016 /PRNewswire/ -- BallerYoga rebuilds the core foundation of the yoga industry with the world's first and only leather mat. Ranging from $495 - $1,000, BallerYoga introduces a premium tier to the yoga accessories market. Made entirely of luxurious full-grain leather, BallerYoga mats are born at the same tannery as Wilson NFL footballs. The natural material outshines and outperforms the synthetic and rubber mats comprising 90% of the market. Providing superior grip on the horizontal plane and rapid release on the vertical plane, the BallerYoga mat means confident control and focus without slippery distractions. BallerYoga mats are available online immediately at www.balleryoga.com in limited quantity.
Created by fitness competitor, world traveler, and inventor Cedric Yau, BallerYoga brings high-performance, primal mats to yoga enthusiasts and professional athletes alike. BallerYoga gets its name from the product's inspiration: professional footballs. Cedric discovered American Football solved the problem of needing a material that was grippy, and yet not sticky—a solution decades before yoga became an international phenomenon. "There is more to the leather construction of an NFL football than tradition. The pebbled surface combined with a proprietary tanning process allow footballs to be thrown at 600 RPM and caught."
Professional football programs have integrated yoga as a key tool for strength and flexibility, as well as physical therapy. The Seattle Seahawks and New York Giants are just two examples of professional programs that have teamed traditional training regimens with yoga, resulting in well-documented improvement in athletic performance as well as decreased risk of injury.
For athletes with a daily yoga practice, the bond between a yogi and their mat can account for hundreds of hours a year. The yoga mat is the primary instrument of a practice, yet just like cheaper footballs, the majority of mats are made of synthetic materials and rubber. Plastics like polyurethane carry a chemical smell, and rubber becomes slippery when wet. The price of unintended slipping, sticking, and stinking is the loss of focus. Only football leather survives all seasons and weather conditions.
"I was struck by the need to find the best yoga mat while on a 5-Star yoga retreat in Bali," recalls Founder Cedric Yau, "The cheap yoga mats provided were frustratingly slippery. With spa services ranging from having an infinity pool to having more staff than guests, I couldn't believe the only detail missed by a luxury retreat center was the mats! What could be more important? Every day in meditation, I focused on the perfect mat. Grip horizontally along the ground is obvious. But grip alone isn't enough. A giant Post-It Note would just stick and become a crumpled mess—so you also need vertical release. I later realized football players had the same requirements when throwing and catching a ball. Since no one made football leather yoga mats, I set out to create one for myself. It just seemed like a fun concept—The Yoga Mat for Barney Stinson—Legendary! And, after both friends and classmates asked where I bought it, I decided to make football leather yoga mats available to everyone."
The premium of Horween Leather, the rarity of large defect-free hides, and 100% American manufacturing, all combine to result in luxury quality and performance. "I set out to create the world's best yoga mat in terms of grip and release. And after football leather established itself as the winner, we lined up a supply chain to guarantee our mats are as authentic to football as possible. I promise if you love football and yoga, you will not practice on a better mat."
About BallerYoga:
BallerYoga believes your body is your most valuable asset and time spent exploring mind-body connection is the best investment. We create tools for maximizing return starting with an official football leather yoga mat to provide a superior foundation for daily practice along with exclusive one-minute video tips for developing flexibility and function at www.balleryoga.com.
CONTACT: Jessica Engholm, [email protected], 424-265-7279
Photo - http://photos.prnewswire.com/prnh/20160914/407800
SOURCE BallerYoga