Ballston Business Improvement District (BID) Unveils Virtual Statues of Washington, D.C. Area Sports Stars Using Augmented Reality

Human Circuit Is the Lead Technology and Design Consultant for this 'Augmented Reality' Concept

May 29, 2013, 12:57 ET from Human Circuit

GAITHERSBURG, Md., May 29, 2013 /PRNewswire/ -- Human Circuit announced today that their client, Ballston Business Improvement District (BID) in Arlington, VA has presented their 'augmented reality' statues, that honor some of D.C.s' biggest sports stars, at the annual Taste of Arlington Event. Human Circuit is the lead technology and design consultant behind the advanced concept that is used for the 'digital/virtual' character images of notable Ballston superstars. Visitors can access these images with a smartphone app that creates the illusion that the stars are actually present - allowing them to be photographed with celebrities as if they were actually there.

Bruce Kaufmann, Human Circuit's CEO stated; "Ballston BID has provided us with a great opportunity to explore technologies that we have been anxious to bring to a number of our clients.  'Augmented Reality'   is amazingly interactive and it presents incredible potential to reinforce our goal – to develop a better relationship between people and technology."

The "augmented reality" statues will pop up when a tablet or smart phone is pointed at the "AR marker." The "statues" are actually brief three-dimensional videos that can be photographed. The Ovechkin, John Wall, Chris Pontius and Ted Leonsis "statues" will be unveiled in the coming months as part of this mobile application project that will also include Ballston mapping and event listings.

"All of the facets of Ballston's dynamic personality shine with this creative venture," BID President Tina Leone told Washington Business Journal, which first reported on the project. "It's high-tech, brainy, artistic, sporty, athletic, mobile and, most of all, fun."

About Human Circuit

Human Circuit is a 48-year-old company of proven creative thinkers who are dedicated to providing vital media integration and technology solutions to clients in need of advanced video, audio, data and control systems for use in communications, training, broadcast, streaming, video on demand and presentation applications. With an engineering and IT-centric core, Human Circuit designs and architects intuitive solutions that are aligned with a company's business objectives, anticipated growth and user needs. Human Circuit presents advanced unified communications strategies and distinguished media integration solutions that stand out from the usual audio visual systems design firms. They believe in bringing their clients forward as technology evolves and building systems that last.


Human Circuit Media Contact:

Pamela Zacha
Director of Marketing & Communication

Washington Post

From the Washington Business Journal


SOURCE Human Circuit