Bam! That's Good Coffee!: Emeril Partners with New York's White Coffee

LONG ISLAND CITY, N.Y., Nov. 14, 2012 /PRNewswire/ -- White Coffee Corporation of Long Island, NY has announced plans to launch a new coffee line with renowned chef/restaurateur and TV personality, Emeril Lagasse. The new line features four distinctive coffees evocative of New Orleans dining experiences.

(Photo: http://photos.prnewswire.com/prnh/20121114/DC11902)

"Folks, if you're like me, great tasting coffee is an essential part of every day," says Chef Emeril Lagasse. "That's why I wanted to share my ground coffees with you. They're made just how I like my coffee – full-bodied, smooth and flavorful." Emeril's® Signature Blend Coffees are hand blended, convection roasted, ground and ready-to brew. Now you can brew some up yourself and – as Emeril says – "Kick it up a Notch!"

"Emeril Lagasse is arguably the most renowned chef of all time," says Jonathan White, Executive Vice President of White Coffee Corporation. "His brand is the hallmark of the Crescent City's tradition of great taste and good times."

The new blends will be the perfect complement to holiday meals. "Emeril's® Signature Blend Coffees" flavors include a deep and savory "New Orleans Dark Roast," a rich and mouth watering "Caramel Bread Pudding," the delightful eye opener, "Bam Morning Blend" and the smooth and creamy "Kicked-Up French Vanilla."

The packaging features the smiling countenance of Chef Lagasse on the front. On the back, each variety features an Emeril recipe using the brewed coffee. The new Emeril's® Signature Blend Coffees, sold in 12 oz. bags for a suggested retail price of $7.99-$9.99, will be available in retail outlets nationwide.

About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of 13 award-winning restaurants in New Orleans, Las Vegas, Orlando, Bethlehem, PA and Charlotte, NC.  He is a national TV personality, who has hosted over 2000 shows on the Food Network, and is the food correspondent for ABC's Good Morning America, in addition to his shows The Originals with Emeril and Fresh Food Fast which air on the Cooking Channel. Emeril is the best-selling author of 17 cookbooks including Emeril's New New Orleans Cooking and his latest, Emeril's Kicked-Up Sandwiches. Emeril Lagasse joined the Martha Stewart family of brands in 2008; Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to Emeril's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. Emeril's® is a registered trademark of MSLO Shared IP LLC. ©2013 White Coffee Corp./ Martha Stewart Living Omnimedia, Inc.

In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage culinary arts and education programs for children. As of 2011, Emeril Lagasse Foundation has given over $5 million to children's causes in New Orleans and on the Gulf Coast.

About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

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CONTACT:
Mary Beth Kramer
Kramer Consulting
(215) 431-3946

SOURCE White Coffee Corporation