Bambi Baby Announces Acquisition of Strolleria's IP and Website CEO Enelio Ortega Shares Vision for Strolleria's Continued Growth and Customer-Centered Service

BELLEVILLE, N.J., Feb. 12, 2025 /PRNewswire/ -- Bambi Baby, a trusted family-owned leader in premium baby products, is proud to announce the acquisition of Strolleria's intellectual property (IP) and e-commerce store. This acquisition enables Bambi Baby to expand its reach while preserving the unique identity and mission of Strolleria as a standalone e-commerce store. 

"We're excited to share this milestone with our customers, partners, and vendors," said Enelio Ortega, CEO of Bambi Baby. "While Strolleria will continue to operate independently, we're committed to enhancing its ability to educate and serve families nationwide. This acquisition allows us to bring the trusted Strolleria brand under Bambi Baby's umbrella, providing the same high-quality products and exceptional customer service that both companies are known for." 

Strolleria's Continued Growth Under New Management

Effective immediately, Bambi Baby has acquired Strolleria's IP and web-store, making Bambi Baby the sole distributor of all products sold on Strolleria.com. Strolleria will remain a separate, free-standing e-commerce store managed by Enelio Ortega and his team, continuing to provide valuable educational content and expert advice to parents. 

"Strolleria's mission has always been to empower parents with the best resources to make informed decisions about baby gear," Ortega explained. "While we are integrating the brand into Bambi Baby's operations, we are dedicated to maintaining Strolleria's independent identity, focusing on education and customer service in a way that resonates with today's parents." 

The Strolleria platform will remain dedicated to offering in-depth product information, expert guidance, and a seamless shopping experience for families seeking premium baby products. While the look and feel of the brand may evolve over time, the core mission of providing trustworthy advice and exceptional value will remain central to its operations. 

Key Transition Details

As part of the transition, all future orders of Strolleria products will be processed exclusively through Bambi Baby's systems. We invite anyone with relevant business information related to Strolleria to reach out to Nicole Romano, VP of Operations, at [email protected], or Josh Weiss, COO, at [email protected]. Their team is actively collecting details on past transactions and business history with Strolleria to ensure a smooth transition.

"We are incredibly excited about the future of Strolleria," said Ortega. "This acquisition is not just about adding products to our portfolio—it's about fostering the same level of trust, education, and customer-first service that has made Strolleria so beloved by families." 

About Strolleria

Strolleria is an independent e-commerce store specializing in premium baby gear and providing expert guidance to parents. With a focus on offering educational resources and a curated selection of high-quality baby products, Strolleria continues to support parents in their journey to find the best products for their families. 

About Bambi Baby

Bambi Baby is a family-owned business dedicated to providing parents with the highest-quality baby products and exceptional customer service. For nearly five decades, Bambi Baby has been a trusted brick-and-mortar and online resource for parents, offering a wide range of products, including strollers, car seats, nursery furniture, and more. With a commitment to excellence, Bambi Baby strives to provide families with everything they need to nurture their children in the safest and most stylish way possible.

Contact Information:
Brianna Ortega
Head of Branding & Partnerships
Strolleria
[email protected]
www.strolleria.com

SOURCE Strolleria