Ban Bossy Campaign Launches

LOS ANGELES, March 13, 2014 /PRNewswire/ -- When it comes to girls and ambition, the pattern is clear: girls are discouraged from taking the role of leaders. When a young boy asserts himself, he's called a "leader." However, when a little girl does the same, she risks being labeled "bossy"—a precursor to words like "aggressive," "angry," and "too ambitious" that often inhibit strong female leaders. Calling girls bossy is one of the many things we do to discourage them from leading. It's no wonder that by middle school, girls are far less interested in leadership roles than boys, a trend that continues into adulthood.

Kids in the House is pleased to be partnering with Lean In and the Ban Bossy campaign with their recently launched videos from Rachel Simmons discussing the campaign and its objectives. According to Simmons, "the evidence is clear, how we talk to girls about their assertiveness will directly influence how aspirational they feel."

Simmons joins an already strong cast of Kids In The House experts in discussing gender equality in children, including videos from Geena Davis and Jennifer Siebel Newsom, among others. Davis' videos on Kids in the House discuss how to talk to your kids when watching television and how media affects girls' career choices, while Newsom shares advice on empowering girls in the classroom, how to build self-esteem in girls through athletics, and more.

As parents, grandparents, and caretakers, there are small changes each of us can make that have a big impact on girls' ambitions. The girl with the courage to raise her hand becomes the woman with the confidence to make her mark.

To learn more, watch Simmons' videos on Kids in the House and head to BanBossy.com.

About Kids in the House
KidsintheHouse.com - Expert Parenting Advice is the world's largest parenting video library with over 8,000 videos from 450 top experts. Parents have the opportunity to hear and share different perspectives and get solutions for parenting challenges that range from pregnancy through getting into college. Kids in the House aims to be the most comprehensive resource for parenting advice, one that respects the fact that there is no one-size-fits-all solution.

For more information about Kids in the House or to schedule an interview, please contact Kids in the House at (310) 899-6026 or [email protected].

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SOURCE Kids in the House