Banana Boat® Sun Care Launches New Sunscreen Offerings with Unique Multi-Skin Benefits
Banana Boat® brand expands portfolio of sun protection products with launch of NEW SunComfort™ Clear UltraMist® Sunscreen and innovative offerings for the entire family
SHELTON, Conn., April 1, 2015 /PRNewswire/ -- Energizer Personal Care, the makers of Banana Boat® brand sunscreen, today announced the availability of three new product innovations in mass grocery and drug retailers nationwide: Banana Boat® SunComfort™ Clear UltraMist® Sunscreen, Banana Boat® Dry Oil Clear UltraMist® Sunscreen with Argan Oil, and Banana Boat® Sport Performance® Lotion Sunscreen with Powerstay Technology™. Each of the new Banana Boat® formulations provides safe and effective SPF protection, water-resistance (up to 80 minutes) and unique benefits.
"Today, people are looking for sun care products that offer multi-skin benefits that go beyond UVA/UVB protection, like water-resistance, ease of application and comfort," said Chris Carballo, Senior Brand Manager of Banana Boat® brand sunscreens. "Banana Boat's new SunComfort™ Clear UltraMist® Sunscreen is a great example of this - it provides Broad Spectrum UVA/UVB protection and water resistance, but also allows sand to easily brush off and has moisturizing benefits. We're very excited to introduce this new product alongside other reformulated innovations to the Banana Boat® portfolio this year."
Fall in Love with Sand and Sun All Over Again
Banana Boat® has launched its most comfortable line of sun protection yet – SunComfort™ Clear UltraMist® Sunscreen, which goes beyond sun protection and is great for everyday use. This new formula allows sand to easily brush off and moisturizes to relieve dryness caused by sun, chlorine and salt water. SunComfort has undergone and passed testing in seven conditions1 – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection. SunComfort™ Clear UltraMist® Sunscreen is available in SPF 30 and 50+.
Sunscreen Upgrades with Multi-Skin Benefits
Banana Boat® has reformulated its Dry Oil Clear UltraMist® Sunscreen to include argan oil. This unique lightweight dry oil formula goes beyond sun protection, leaving skin feeling silky-smooth and moisturized. The Clear UltraMist® delivers one touch spray for quick, easy coverage with a light-weight, non-greasy feel. Dry Oil Clear UltraMist® Sunscreen with Argan Oil is available in SPF 4, 8, 15, and 25.
Building on the Sport Performance® Clear UltraMist® Sunscreen with Powerstay Technology™ introduced last year, Sport Performance® Lotion Sunscreen with Powerstay Technology™ was specifically designed for the sport enthusiast and active individual who doesn't want to be slowed down when out in the sun. This innovation is designed to lock actives in place and boost staying power to provide heavy duty protection throughout all outdoor activities in lotion form. This new formula stays on in seven conditions1 – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection. The lotion's formula is light-weight, sweat resistant, water resistant (up to 80 minutes), quick absorbing, non-greasy and won't run in eyes. Sport Performance® Lotion Sunscreen with Powerstay Technology™ is available in SPF 15, 30, 50+, and 100.
For more information about Banana Boat® sun care products, please visit http://www.bananaboat.com or http://www.facebook.com/BananaBoatBrand.
About Banana Boat Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with sun protection without worry when used and reapplied as directed, so the fun can go on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun like ordinary sunscreens. Banana Boat® sunscreens have undergone testing in seven conditions1 – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees – to provide safe and effective sun protection against UVA and UVB rays. Certain Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.
About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer.
1Seven conditions does not apply to tanning products, oil products, SPF 8 lotion, SPF 100 lotion for kids, lip balms, kids FREE and Zinc Faces
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SOURCE Energizer Personal Care
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