SHELTON, Conn., May 11, 2011 /PRNewswire/ -- With the weather warming up across the country, families are spending more time outdoors enjoying the sun. But, with skin cancer as the most common form of cancer in the U.S., they need to take steps to protect themselves from sun exposure. To help increase awareness of this important issue, Banana Boat® sun care is teaming up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get "Sun Certified" this year.
Each consumer who takes a short "Sun Certification" quiz on www.facebook.com/BananaBoatBrand will receive a "Sun Certified" badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation's sun education initiatives, for a total donation of up to $101,000.
"With skin cancer as the leading type of cancer in the U.S., it's become increasingly important that families know how to protect themselves from the sun," said Perry Robins, M.D., President, The Skin Cancer Foundation. "We are proud to partner with Banana Boat® in our ongoing efforts to raise awareness for this important issue."
The Banana Boat® "Sun Certification" program is part of a Sun 101 sun education campaign designed to give Americans the basic information they need to enjoy the sun without worry. This sun season, the brand will also share advice from and host live conversations on its Facebook page with sun experts, including: two-time Olympic Gold Medalist and U.S. Women's Soccer Team captain Christie Rampone, dermatologist Julie K. Karen, M.D., and family lifestyle expert and magazine editor Amy E. Goodman.
"We are on a mission to inspire more people to use more sunscreen more often," said Beth St. Raymond, Director, Energizer Personal Care Sun Care, maker of Banana Boat®. "An estimated 62 percent of American households don't use sun care products, and by working with partners like The Skin Cancer Foundation, we hope to change that to ultimately reduce the incidence of skin cancer."
About Banana Boat®
Banana Boat® offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on and on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Each product is tested in the sun, not just a lab, to ensure photostability and long-lasting, durable sun protection. Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.
About Energizer Personal Care®
A leading manufacturer of health and beauty product around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.SkinCancer.org.
SOURCE Energizer Personal Care