Banana Boat® Sun Care Unleashes a Season of Family Fun in the Sun with "101 Days of Summer" Giveaways

SHELTON, Conn., May 27, 2011 /PRNewswire/ -- Banana Boat® sun care is celebrating the start of summer in a big way.  Today, the brand kicks off "101 Days of Summer," a daily giveaway of prizes designed to enable more family fun the sun.

The 101 daily prizes, will be awarded to lucky fans on www.Facebook.com/BananaBoatBrand and Twitter at @BananaBoat. Prizes which include Banana Boat® product, beach totes, beach towels, gas cards, VISA gift cards and more, vary daily and range in value to upwards of $300.

Banana Boat®'s "101 Days of Summer" promotion is part of a Sun 101 educational campaign that helps families learn how to best protect themselves from the sun while still having fun all summer long.  With the help of The Skin Care Foundation and notable sun experts, Banana Boat® will share advice and sun safety tips with families across the country and encourage them to get "Sun Certified."  

Earlier this spring, Banana Boat® set out to raise $101,000 for The Skin Cancer Foundation by getting 101,000 consumers "Sun Certified" this sun season. Each consumer who takes a short Sun 101 quiz on www.Facebook.com/BananaBoatBrand will receive a "Sun Certified" badge to feature on their profile and triggers a $1 donation to support The Skin Cancer Foundation's education initiatives.

"Banana Boat® is committed to providing superior sun care products and simple sun care education, so that families can be sure they are getting the protection they need so they can enjoy the sun without worry," said Beth St. Raymond, Director, Energizer Personal Care Sun Care, maker of Banana Boat®. "We're thrilled to do that in a way that brings education and fun together to make this summer memorable for our consumers."

As part of its education initiative, Banana Boat® is also teaming up with sun care experts, including:  two-time Olympic Gold Medalist and U.S. Women's Soccer Team captain Christie Rampone, dermatologist Julie Karen, M.D., and family lifestyle expert Amy E. Goodman. Over the course of the summer, these experts will share advice and host live conversations on the Banana Boat® Facebook page.

More information about Banana Boat® or sun education, or for complete "101 Days of Summer" sweepstakes rules, visit www.Facebook.com/BananaBoatBrand.  

About Banana Boat®

Banana Boat® offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on and on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Each product is tested in the sun, not just a lab, to ensure photostability and long-lasting, durable sun protection. Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

About The Skin Cancer Foundation

The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer.  The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research.  For more information, visit www.SkinCancer.org.

SOURCE Banana Boat