Bang & Olufsen Announces New Ownership of Bang & Olufsen Portland Showroom

PORTLAND, Ore., April 29 /PRNewswire/ -- Bang & Olufsen, the Danish provider of high-end audio and video products, is proud to announce that the Bang & Olufsen Portland showroom is under new ownership.  It is now owned by Brassa LLC., a Calgary-based custom installation company.  The owner of Bang & Olufsen Portland, Scot Lane, also owns the very successful Bang & Olufsen Stephen Avenue showroom in Calgary, Alberta.  The Lane family has been involved with Bang & Olufsen since 1973, and Scot has personally owned the Stephen Avenue location since 2004.  He brings with him over 16 years of experience in the luxury goods market and custom electronic integration business.  

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In addition to a complete product portfolio of state-of-the-art audio and video products, multi-room music systems, custom home theater displays, telephones, mp3 players, and various accessories; the Bang & Olufsen Portland showroom will also showcase the new BeoVision 10 television.  BeoVision 10 is the company's third video product to launch this fiscal year and presents a full-HD picture based on the new LED technology.  It resembles a piece of artwork on the wall, but when brought to life reveals impressive image and sound performance from its modest size.

In addition to the stunning picture, the slim beauty delivers impressive sound with its custom-made bass port design.  BeoVision 10 has an integrated stereo speaker placed below the screen and covered by a fabric front.  It offers integrated surround sound and a peripheral unit controller, electronic curtains and an extensive connection panel allowing up to five extra speakers for a surround sound setup.

"We expect to recruit many new customers with BeoVision 10," says Zean Nielsen, President of Bang & Olufsen America, Inc.  "This product is visually stunning, versatile, and has a very attractive price point that can fit into a variety of home environments."

"I'm honored to showcase the new BeoVision 10 to the Portland market," says Lane.  "This product will be perfect for our new project in revamping the Bang & Olufsen presence in Portland."  

BeoVision 10 is available at all Bang & Olufsen showrooms in 40" and 46" screen sizes.  MSRP will be determined on an a-la-carte basis, starting at $6248 for the 40" and $8550 for the 46".  Price will vary as upgrades are added including mounting options, anti-reflective screen coating, and remote control.

Bang & Olufsen Portland also plans to introduce the new BeoVision 10 LCD in Bellevue, WA on May 5th, 2010.  The store will participate with the Seattle-area Aston Martin dealer for an event launching the new Aston Martin Rapide.  BeoVision 10 will be on display at the event and on-site demonstrations will be conducted.  The event will be held at Bellevue Art Museum on Bellevue Way Northeast at 6:00 PM.

About Bang & Olufsen a/s

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction.  Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years.  Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.  For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

About Bang & Olufsen America, Inc.

Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc. is a wholly owned subsidiary of Bang & Olufsen a/s of Struer Denmark.  It was founded in 1970 and provides support and development for 50 retail showrooms in the continental US, Mexico, Dominican Republic, and Canada, as well as eleven showrooms in South America.

SOURCE Bang & Olufsen