Bang & Olufsen Opens New Location in Bethesda, Maryland

Expanding the company's tradition of technological excellence and state-of-the-art design to Wilson Lane

Jul 26, 2012, 09:00 ET from Bang & Olufsen

BETHESDA, Md. and DEERFIELD, Ill., July 26, 2012 /PRNewswire/ -- Bang & Olufsen, the Danish provider of exclusive, high quality audio and video products, will officially open a new showroom in Bethesda, Maryland on Thursday, July 26, 2012 with a dedicated grand-opening customer event at its new Wilson Lane location. The new Bang & Olufsen Wilson Lane showroom will provide the complete Bang & Olufsen product portfolio in addition to the newly launched sister brand - B&O PLAY - that offers portable, entry-level products that accentuate the hallmark B&O competencies of superior sound performance and strong design aesthetics.


"We are happy to announce the grand opening of the new Wilson Lane showroom," states Torsten Severtson, Manager of B&O Wilson Lane. "The new, urban showroom presents an open two-level 1800 square foot space that is 50% larger than the previous location on Woodmont Avenue.  We believe it presents a modern, industrial look and feel that is ideal for showcasing the striking Bang & Olufsen portfolio."

"Bang & Olufsen provides a distinct range of cutting-edge audio and video products which converge technology, design and emotional appeal," states Zean Nielsen, President of Bang & Olufsen America, Inc. "Over the past eighty-seven years, Bang & Olufsen has become an icon of performance and design excellence and we are happy to continue our company's tradition to Bethesda residents and visitors."

The new Wilson Lane showroom will be the first US showroom to present the newly announced Playmaker, a state-of-the-art receiver that streams music wirelessly from any smart phone to ones dedicated B&O loudspeakers. Playmaker is significant as it unleashes the true, high-quality sound experience of Bang & Olufsen speakers to one's digital music with one-step wireless operation and it is both DLNA (Digital Living Network Alliance) and AirPlay compatible.  It can stream music from practically any smart phone, tablet, MAC, PC or media server. Additionally, Playmaker possesses a second-to-none sound performance as it features a high performance Digital Audio converter that is specified for even the most powerful B&O speakers. 

To preview the new Playmaker and experience both the Bang & Olufsen product portfolio and the new B&O PLAY product offerings, we welcome customers to the new showroom:

Bang & Olufsen Wilson Lane
5001 Wilson Lane, Floor 1
Bethesda, Maryland 20814

A dedicated customer event will be held on Thursday, July 26 2012 at 6:00 PM. For more product and/or event details check out our website at

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit

SOURCE Bang & Olufsen