Bang & Olufsen Opens New Showroom Location in Los Angeles

Expanding the company's tradition of technological excellence and state-of-the-art design

Nov 12, 2012, 11:53 ET from Bang & Olufsen

LOS ANGELES and DEERFIELD, Ill., Nov. 12, 2012 /PRNewswire/ -- Bang & Olufsen, the Danish provider of premium, high quality audio and video products, will officially open a new showroom in Los Angeles, CA, on Thursday, November 15, 2012 with an exclusive grand-opening customer event at its MIR Audio location on Westwood Boulevard.  The new Bang & Olufsen MIR Audio showroom is significant as it marks the fourth B&O store to open in Los Angeles and it is the first showroom to open with new partners, MIR Audio – a locally owned audio and video retail provider. The Bang & Olufsen MIR Audio showroom will provide the complete Bang & Olufsen product portfolio in addition to the newly launched sister brand - B&O PLAY - that offers portable, entry-level products that accentuate the hallmark B&O competencies of superior sound performance and strong design aesthetics.  Bang & Olufsen MIR Audio will also be one of the first US showrooms to feature the newly launched BeoPlay A9, the premium active speaker system from B&O PLAY that features a powerful wireless sound experience, original and provocative design, flexible placement options and intuitive, "invisible" operation.  BeoPlay A9 will be available for a special preview only for the Grand Opening event, and then will arrive the second half of November when it becomes available for purchase.


"With over thirty years' experience, MIR Audio offers professional, custom audio/video installation expertise with the most highly trained technicians that understand the unique wiring, carpentry and technological requirements needed for any situation.  Today our 2950 square foot showroom provides the ultimate in home entertainment needs and we are excited about our future as a new Bang & Olufsen retailer."

"Over the past eighty-seven years, Bang & Olufsen has become an icon of performance and design excellence," states Zean Nielsen, President of Bang & Olufsen America, Inc. "We are happy to extend our company's tradition to our new partners with MIR Audio and we are confident their extensive experience in the a/v, custom installation business will complement the world renowned Bang & Olufsen product portfolio and resonate with our dedicated brand enthusiasts in the greater Los Angeles area."

To attend the grand opening event at Bang & Olufsen MIR Audio and preview the new BeoPlay A9 before it enters the global marketplace, we welcome customers to the new showroom:

Bang & Olufsen MIR Audio
2040 Westwood Boulevard
Los Angeles, CA

A dedicated customer event will be held Thursday, November 15, 2012 at 7 PM. Attendees will also be able to preview the Premium Sound System by Bang & Olufsen for the Audi A8. For more product and/or event details please contact Roy Ziv at

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit

SOURCE Bang & Olufsen