Bank of Botetourt Celebrates Grand Opening of Melrose Plaza Office in Northwest Roanoke

BUCHANAN, Va., May 12, 2025 /PRNewswire/ -- Bank of Botetourt (OTCPK: BORT and OTCPK: BORTP) celebrated the grand opening of its newest full-service branch at Melrose Plaza in Northwest Roanoke with a ribbon-cutting ceremony attended by city officials, community leaders, and local partners on Friday, May 9th. The event marked a major milestone for the Bank and a significant investment in one of the city's most resilient and vibrant communities.

The 2,600-square-foot branch is the Bank's first location in the City of Roanoke. The new office features a 24/7 ATM, three newly hired employees. It provides not only traditional banking services but also free one-on-one financial coaching to help individuals and families build a stronger financial future.

"This new office embodies our mission to build relationships and strengthen communities," said Michelle Austin, President and Chief Operating Officer of Bank of Botetourt. "We are proud to open our doors in Northwest Roanoke, and we are here to be more than a bank—we are a committed partner for financial empowerment and community growth."

The ceremony included remarks from several local leaders and partners including Ben Oldham, Vice-Chair of the Roanoke Regional Chamber of Commerce Board of Directors; Ernisha Hall, President and CEO of the Virginia Black Chamber of Commerce; the Honorable Trish White-Boyd, former Vice Mayor of Roanoke; Mindy Boyd, Chief Operating Officer of Goodwill Industries of the Valleys; and Mayor Joseph Cobb.

Melrose Plaza is a major redevelopment project led by Goodwill Industries of the Valleys that is transforming a former retail space into a hub for essential community services, including access to healthy food, education, wellness, culture, and now financial empowerment. The Bank joins existing tenants such as Market on Melrose and the Melrose Branch Library, with additional services including the Excel Center, Wellness on Melrose, and the Harrison Museum of African American Culture scheduled to open later this summer.

Rita Joyce, Assistant Vice President and Community Development Officer of the Melrose Plaza Office, expressed gratitude for the community's warm welcome. "From the very first day, we've felt embraced by this community," said Joyce. "We are committed to earning the trust of our neighbors every day, and I am incredibly proud to help lead a team that reflects the strength and heart of Northwest Roanoke."

Bank of Botetourt's new Melrose Plaza Office is now open and proudly serving customers at 2502 Suite B, Melrose Avenue NW, Roanoke, VA 24017. The Bank looks forward to continuing its mission of building relationships and strengthening communities throughout Southwest Virginia.

About Bank of Botetourt

Bank of Botetourt was chartered in 1899 and operates fifteen retail offices in Botetourt, Rockbridge, Roanoke, and Franklin counties, the City of Salem, and the Towns of Vinton and Rocky Mount, all in Virginia. Bank of Botetourt also operates a mortgage division, Virginia Mountain Mortgage and a financial services division, Botetourt Wealth Management. In 2024, Forbes ranked Bank of Botetourt as the number one bank in Virginia based on a nationwide survey.

SOURCE Bank of Botetourt