"Bankruption" Session at #BankSocial Media Conference to Explore How Executives, Managers Can Embrace Change and Engage Today's Consumers

MIAMI, Jan. 31, 2017 /PRNewswire/ -- On Tuesday, April 4, respected fintech innovator and author John Waupsh will lead the "Bankruption" session at #BankSocial 2017 (http://www.banksocialmediaconference.com/). The session will focus on the seismic shifts now taking place in the world of community banking. "Bankruption" is schedule for 3 to 4 p.m., and registration for #BankSocial is still open at http://www.banksocialmediaconference.com/event-registration/.

"Over the past few years, many external and internal forces have dramatically reshaped the banking landscape. Bankruption is a discussion of how successful institutions are adapting to the new world, and I'm excited to share it with the #BankSocial attendees," said Waupsh.

"Bankruption" addresses one of the core challenges facing retail banks and credit unions today: how to optimize and adapt consumer engagement strategies in a dynamic, evolving social media world. The session will examine the most profound changes happening within the community banking model right now. Waupsh will present some practical examples of progressive banks and credit unions that are paving the way to superior consumer engagement. Session attendees can expect to learn how effective adaptation starts small, each step building on the last. In addition, Waupsh will share a set of quick, practical and long-term strategies that can lay a solid foundation for decades of success.

"The community banking business model is drastically changing, and it's all too easy for retail banks and credit unions to fall behind the curve," says #BankSocial Founder John Siracusa. "Waupsh's session on navigating through these confusing and murky waters will make a huge difference to bank and credit union managements' bottom line."

Waupsh is the author of "Bankruption: How Community Banking Can Survive Fintech." As Chief Innovation Officer at Kasasa®, he has guided development of the company's award-winning and nationally recognized financial products and rewards checking accounts. Waupsh is also co-lead of the Austin, Texas chapter of Next Money, a networking organization for the global fintech community.

With high-profile speakers and instructors like John Waupsh on the agenda, Siracusa and his team anticipate #BankSocial 2017 making an even bigger splash than the inaugural event in 2016. Miami, Florida is the site of this year's conference, which is set for April 4­–5. Pre- and post-conference workshops are planned for April 3 and 6. A complete #BankSocial agenda is available at http://www.banksocialmediaconference.com/agenda/.

About #BankSocial

Banking isn't like every other industry–regulations have made social media a nerve racking territory. That's why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer's expectations, while navigating through the red tape. Whether you're a social media rock star or a beginner, you'll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at http://banksocialmediaconference.com.

Contact:

Ally Davis
#BankSocial
201-941-1458 ext. 703
[email protected] 
http://banksocialmediaconference.com

SOURCE #BankSocial