MIAMI, Aug 10, 2016 /PRNewswire/ -- When it comes to social media marketing, the best way to learn is from those who have mastered the art and science of connecting with consumers in the digital age. For banks and credit unions working to build their businesses through social media, the upcoming #CaseStudySummit brings together today's financial industry leaders in social media marketing to show registrants how to duplicate their success. And, since #CaseStudySummit is entirely online, financial institution representatives can learn and interact directly from their mobile or desktop devices.
"Engaging consumers where they are every day is crucial in today's digital world," said Anthony Burnett, Customer Experience Director at LEVEL5, LLC. "Competition is fierce and you have to stand out with a cohesive, fun and exciting message. Our session will demonstrate how one bank is roaring in their markets."
Presented by #BankSocial, the first and largest conference in the U.S. to marry the social media content marketing and retail banking industries, #CaseStudySummit is the world's first bank and credit union case study summit. Registrants can live-stream the event, which will present multiple case studies, panels, and moderated group discussions every week for a month, from September 21 to October 21, 2016; sessions will also be recorded for convenient viewing and playback. #CaseStudySummit is free with registration for #BankSocial 2017, set for April 3-6, 2017 in Miami.
#CaseStudySummit presenters are attendees' peers from the banking and credit union industry--but they're also digital and social media marketing success stories. Speakers like Tricia Hrotko, Clifton Bancorp Chief Revenue Officer; Robb Gaynor, Malauzai Software Chief Product Officer; and Meredith Olmstead, Social Stairway Inbound Marketing Officer and Founding Partner, will share the strategies their organizations have used to gain exposure, grow traffic, and create loyal social media followings.
"#BankSocial is hands down one of the most educational conferences I have attended in a long time," Gaynor stated. "The format provides an exciting and unique approach to learning for banks and credit unions. Social media and mobile are changing the way the world engages, so what better way to learn about how others are using both to grow their business and connect with their customers and members than in a virtual environment."
In addition to social media best practices for banks and credit unions, #CaseStudySummit will present roadmaps to success in user experience/customer experience, search engine marketing and search engine optimization, mobile experience, compliance process, and omni-channel marketing. Session topics include using content marketing to boost credit union sales leads, how the ultra-conservative octogenarian Clifton Savings Bank has become the leader in attracting upwardly-mobile Millennials online, compliance and social media, and many more. Those streaming the interactive event live will be able to discover and debate today's biggest banking industry business challenges and revenue opportunities.
"I'm proud to host a powerful event like #CaseStudySummit," stated #BankSocial founder and CEO John Siracusa. "Some of the best case studies today will provide hour-long sessions to show banks and credit unions exactly how they did it."
Siracusa created #BankSocial in 2014 after seeing a need for smart social media learning and networking targeted to the banking and credit union industry. The first #BankSocial conference was a runaway success, and today the social media conference is fast becoming a movement among the financial industry. When it became clear that financial institutions were hungry for more case studies, #BankSocial launched #CaseStudySummit.
"In a world that is in constant transformation, our industry needs to keep up or risk being left out," explained Brandon Michaels, CEO of Mazuma Credit Union. "#CaseStudySummit is a fun and unique way to tie together the abstract conference-type presentations that are way too common in our industry with specific examples and case studies from some of the hottest financial institution brands out there. Rather than just hear about engaging Millennials and Gen Z, registrants will see how bank and credit union CEOs and their institutions are actually doing it."
Registration for #CaseStudySummit is now open at http://www.banksocialmediaconference.com/case-study-summit/. Learn more at http://www.casestudysummit.com.
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