NEWARK, N.J., Feb. 2, 2016 /PRNewswire/ -- The upcoming #BankSocial Media Conference continues to build impressive momentum – the recent addition of the New Jersey Bankers Association to the list of partners demonstrates strong industry support for the #BankSocial mission. NJBankers has for more than a century represented the interests of bankers throughout New Jersey. With respect to the ambitions of #BankSocial, NJBankers figures to contribute significant expertise in the areas of media and public relations.
"I'm honored to have NJBankers as a partner of #BankSocial," says Founder John Siracusa. "NJBankers joins a long list of great partners that will make #BankSocial a blockbuster event, all as part of driving the movement toward bigger and better things. We've already experienced great success – NJBankers' partnership proves the #BankSocial concept has resonance for key players throughout the banking industry."
Siracusa contends that social media is an exciting new frontier for banks that want to continue building great relationships in their communities. #BankSocial will give attendees a chance to meet and listen to experts from across the social media, content marketing and banking landscape. The chief objective, he adds, is to give smaller retail banks the keys to face the marketing challenges of tomorrow with confidence and determination.
"The banking industry has undergone a lot of consolidation in recent years, leading in many areas to somewhat of a crisis of branding and identity," added Siracusa. "A long-term strategy that embraces technology is necessary to solidify a bank's brand in the digital age. Consistent and effective marketing that reaches consumers 'where they are' plays a major role in growth. Social media is therefore the critical next step in the evolution of the industry's overall marketing approach."
"NJBankers is pleased to partner with #BankSocial to bring valuable marketing tools to our membership", said John E. McWeeney, Jr., president and CEO of the New Jersey Bankers Association. "We encourage anyone interested in new channels for maximizing the visibility of their bank to attend the conference."
Siracusa encourages other banking associations around the nation to consider partnering with #BankSocial. Working together, these organizations can ensure a continued bright future for smaller retail banks. That future begins with the knowledge and understanding of how banks can adopt media technology to foster powerful human connections and create stronger communities and networks.
The #BankSocial Media Conference is scheduled for April 7–8 in Newark. A compelling lineup of guest speakers will share insights and lead programs that will inform and empower attendees. The goal of vision of #BankSocial is to give participants the tools and knowledge to seize today's social media marketing opportunities.
Founded more than 112 years ago, the New Jersey Bankers Association (NJBankers) is a trade association representing 104 banks and more than 240 service providers. NJBankers provides a variety of services to members including government relations at both the state and national levels; education and professional development, and employee health and welfare insurance benefit programs through its licensed insurance brokerage facility, Bankers Cooperative Group.
#BankSocial is more than a conference: It's a movement. #BankSocial will launch the retail banking industry into the future by teaching banks and credit unions of all sizes nationwide how to use social media to communicate powerfully, effectively, and authentically. Registration is open now for the April 7-8, 2016 #BankSocial event. Learn more at http://banksocialmediaconference.com.
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