OMAHA, Neb., Feb. 1 /PRNewswire-FirstCall/ -- Banquet, a brand of ConAgra Foods (NYSE: CAG), announced today the kick-off of its "Thanks a Million" promotion for consumers. Beginning today and running through April 2010, more than 16,000 promotional Banquet single-serve dinners will contain redeemable cash prizes ranging in value from $10 to $100,000.
The "Thanks a Million" promotion is designed to thank Banquet's loyal customers while also providing a little bit of financial relief. With the economy still struggling, families across the country continue to work hard to put food on the table and make grocery shopping stress-free and cost-effective. Additionally, more consumers are looking for ways to save money on meals, and Banquet provides good, quality meals for families to enjoy at affordable prices.
For example, Supermarket Guru Phil Lempert conducted a national survey that found that more than 60 percent of consumers have eaten more meals at home and 56 percent have bought less expensive brands – such as Banquet – during the prior six months. By giving consumers the chance to win a little extra spending money through the "Thanks a Million" promotion, Banquet affords its consumers the opportunity to do what matters most to them: provide for their family and friends.
"We know that times are tough for a lot of Americans right now, especially when it comes to providing their families with good, quality food without breaking the bank," said Tom McGough, vice president and general manager of Banquet at ConAgra Foods. "Banquet wants to reward our loyal customers and say 'thanks' by giving them a little extra spending money."
Consumers should look for Banquet's "Thanks a Million" promotion at any retailer where Banquet frozen meals are sold. Seventeen different Banquet single-serve dinner meals are included in the promotion, with a "Thanks a Million" announcement on the front package to help consumers identify participating meals. Each package includes instructions on how to redeem any cash prize, which is provided in the form of a check. Non-winning packages include coupons so all consumers receive some form of "thanks" for participating in the promotion. The end-date of the promotion is subject to promotional product availability.
Banquet is ConAgra Foods' largest brand and includes frozen single-serve and multi-serve dinners, pot pies, and prepared poultry products such as fried chicken, chicken nuggets and wings.
For more information about the "Thanks a Million" promotion, visit www.BanquetThanksaMillion.com.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.ConAgraFoods.com.
SOURCE ConAgra Foods