EL SEGUNDO, Calif., Nov. 13, 2017 /PRNewswire/ -- Today, Mattel honors Ibtihaj Muhammad, the first American Olympian to compete while wearing a hijab, as a Barbie Shero by gifting her a one-of-a-kind doll in her likeness. The doll was unveiled at the Glamour Women of the Year LIVE Summit, an annual event that gives young women the opportunity to hear from select past and present Women of the Year honorees, as well as other influential leaders from a variety of fields, in Brooklyn, NY.
Muhammad is the latest honoree as part of Barbie Shero program that recognizes women who break boundaries to inspire the next generation of girls. Muhammad was presented this doll by last year's Shero, body activist and model, Ashley Graham.
"Through playing with Barbie, I was able to imagine and dream about who I could become," said Ibtihaj Muhammad. "I love that my relationship with Barbie has come full circle, and now I have my own doll wearing a hijab that the next generation of girls can use to play out their own dreams."
One of TIME magazine's "100 Most Influential People" of 2016, Muhammad not only breaks boundaries with her swordsmanship, but with the launch of her clothing line, Louella. Noticing a gap in the marketplace, Muhammad designs new fresh and vibrant looks for the modest fashion industry.
"Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out," said Sejal Shah Miller, Vice President of Global Marketing for Barbie. "Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything."
"Ibtihaj Muhammad has challenged every stereotype—which to me is the definition of a modern American woman," said Glamour Editor-in-Chief Cindi Leive. "Last year, she was the first athlete from the U.S to compete in the Olympics wearing a hijab, and today we are thrilled to celebrate Ibtihaj as the first hijab-wearing Barbie. She will play a tremendous role in ensuring that girls of the future see themselves represented fully and beautifully in our culture."
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women, with 9.7 million print readers, more than 11 million unique monthly users online, and over 14 million followers across social media platforms. Glamour believes in the power of women being themselves and stands with women as they do their own thing: honestly, authentically, and awesomely. Across every platform, Glamour is the ultimate authority for the next generation of changemakers.
©2017 Mattel. All Rights Reserved.
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SOURCE Mattel, Inc.