Barbie Wins Webby Award

EL SEGUNDO, Calif., May 17, 2016 /PRNewswire/ -- Barbie^® is honored to receive the People's Voice award in the Online Commercial category of the 20^th Annual Webby Awards for the brand's "Imagine the Possibilities" film.

The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring creative excellence on the Internet. IADAS, which nominates and selects Webby award winners, is comprised of digital industry experts including Tumblr founder, David Karp; Executive Creative Director at Refinery29, Piera Gelardi; Musicians Questlove & Grimes; Head of Fashion Partnerships at Instagram, Eva Chen; Twitter co-founder, Biz Stone; Jimmy Kimmel; and, creator of the .gif file format, Steve Wilhite.

The online film, entitled "Imagine the Possibilities," launched a broader brand initiative, encouraging parents to re-appraise the role Barbie plays in a child's life. The advertisement is true to the brand's heritage and celebrates a young girl's journey of self-discovery, imagination and storytelling. Having garnered over 50 million views, the piece has become a part of the cultural zeitgeist. "Imagine the Possibilities" was created by BBDO San Francisco, in conjunction with BBDO New York, and the campaign will continue through 2016.

"Barbie has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of the Webby Awards. "This award is a testament to the skill, ingenuity and vision of its creators."

"Imagine the Possibilities aimed to create an emotional connection with parents by reintroducing them to the core of the Barbie brand which celebrates the power of imaginative play," said Kristina Duncan, Vice President of Marketing Communications, Barbie. "We struck a cultural chord with the advertisement and are thrilled with the response."

Barbie and BBDO were honored at the star-studded Webby Awards ceremony on Monday, May 16, 2016 at Cipriani Wall Street in New York City. Fans can watch the show highlights on The Webby Awards YouTube channel. A full list of both The Webby Awards and Webby People's Voice Winners can be found at webbyawards.com/winners. 

About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

About The Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Xfinity, SeeSo, Google, Vitamin T, YouTube, Adformatie, Advertising Age, Code and Theory, Cool Hunting, Creativepool, Digiday, FITC, Internet Week New York, It's Nice That, Mashable, Mobile Marketing Association, Moleskine, Ninja Marketing, Northside Festival, NUMA, Social Media Week, SoDA, Springwise, Taste Talks, The Drum, The Guardian News Media, The Hollywood Reporter, Tube Filter and VentureBeat.

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SOURCE Mattel

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