Barclays Corporate Launches Campaign to Increase Understanding of Financial Services

LONDON, July 29, 2010 /PRNewswire/ -- Barclays Corporate has launched a new campaign to generate a deeper understanding of the financial products and services available for the UK's mid to large corporates, thereby improving access to a wide range of funding options for UK businesses.

The 'Putting the financial world IN PERSPECTIVE' campaign combines face-to-face and virtual events, an email newsletter and an interactive website (http://www.barclayscorporate.com/inperspective/) offering expert articles, targeted videos and market data, and covers a broad range of themes from global trade issues to specific finance solutions.

In Perspective builds on the success of last year's award-winning* Turning the Corner programme, which was designed to support clients through the recession with practical financing guides and expert opinion from a broad spectrum of business disciplines. With the launch of the Barclays Corporate brand earlier this year, In Perspective builds on the advisory side of last year's initiative, but refocuses on mid to large corporates and the more sophisticated funding products these companies require.

Richard French, Global Marketing Director, Barclays Corporate, said:

"In Perspective is a campaign which recognises that business, banking and the world of finance is still changing rapidly, and CFO and FDs need to understand how these changes will impact their own operations. This initiative will also underline the benefits of a strong and sophisticated financial services sector for the wider economy."

As a prelude to the launch of the campaign, Barclays Corporate has been holding several key events including a post-Election breakfast with speakers such as CBI director-general Richard Lambert, as well as beginning a series of regional events exploring the prospects for the UK's main centres (http://www.barclayscorporate.com/inperspective/business-opportunities-and-ev ents/)

About Barclays Corporate

With a clear focus on client relationships, Barclays Corporate provides integrated banking solutions to businesses with an annual turnover of more than GBP5 million or its currency equivalent. We serve our clients via a global network of relationship, industry sector and product specialist managers, who provide tailored solutions to meet their needs. These include lending, risk management, trade, cash and liquidity management, and specialist asset and sales financing. Additionally, clients are offered access to the products and expertise of other businesses in the Group, particularly the investment banking solutions of Barclays Capital and the private wealth management expertise of Barclays Wealth.

Barclays Corporate employs over 10,000 people globally. For more information please see http://www.barclayscorporate.com.

About Barclays

Barclays is a major global financial services provider engaged in retail banking, credit cards, corporate and investment banking and wealth management with an extensive international presence in Europe, the Americas, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 144,000 people. Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide.

For further information about Barclays, please visit our website http://www.barclays.com.

Notes to Editors:

* Turning the Corner won 'Best Customer Relationship Initiative' - B2B Marketing Awards, and was short-listed for Marketing Week and Marketing Society Awards.

    For more information please contact:

    John McGuinness, Media Relations
    +44(0)207-1166058, [email protected]

SOURCE Barclays Corporate