Bare Necessities Launches Another Hot, New Digital Catalog, This Time For Chantelle

EDISON, N.J., June 19, 2012 /PRNewswire/ -- Bare Necessities has launched their next, hot digital catalog, this time for French lingerie brand, Chantelle.

(Photo: http://photos.prnewswire.com/prnh/20120620/NY27009 )

Bare Necessities is continuing its aggressive and cutting edge strategy of forgoing printed catalogs and moving into the digital space, selecting upscale brands such as Chantelle as the centerpiece of the Bare Necessities digital experience.

With the popularity and interactivity of tablets such as the iPad and Kindle Fire, it is no secret that more tablets are being purchased by consumers, and it is changing the way in which customers shop.

Based on the success of Bare Necessities' first two digital catalogs featuring its Spring swim collection and its Wacoal intimate fashion line, Bare Necessities opted to forgo a print version yet again and concentrate exclusively on the digital experience.

This season's 11 new styles have been added to the over 40 sensual styles by Chantelle on Bare Necessities' website at www.barenecessities.com. Some of the bestsellers include C Magnifique Underwire T-Shirt Bra, and the Rive Gauche 3-Part Underwire bra, which can be found in the new digital catalog.

Robert Vega, Creative Director for Bare Necessities, produced "incredible photography that elevates Chantelle to another level," says Jay Dunn, Chief Marketing Officer. "At its essence, Chantelle is a fashion brand. The approach to photography is exactly what the digital, interactive experience requires, something extraordinary, something beautiful and visually stunning."

The digital catalog is now available via the free Google Catalogs and Catalog Spree tablet apps for both iPad and Android, available on Apple's App Store and on Google Play for Android. The catalog can be viewed on www.barenecessities.com.

Bare Necessities is the #2 online specialty retailer of branded bras and intimate apparel for women and men.

Shop all Chantelle at  http://www.barenecessities.com

CONTACT: Erin McLaughlin, +1-732-902-5054, [email protected]

SOURCE Bare Necessities