Barely There® Brings More Magic to Women's Wardrobes With the Amazing Bandini

Versatile Bra to be Celebrated in Style with N.Y. Weekend Getaway Contest

Aug 23, 2011, 00:01 ET from Barely There

WINSTON-SALEM, N.C., Aug. 23, 2011 /PRNewswire/ -- Barely There's® Bandini™, the seamless convertible bra featuring CustomFlex Fit technology, is giving women more dressing flexibility with the introduction of 12 new colors, among which are Gravel Grey, Deep Kiss Pink and Dewberry Henna Flower.  The brand is also celebrating the new lineup with a sweepstakes for a three-day trip to New York City.

Since launching in 2010, the Bandini has proven to be a favorite in women's wardrobes all-year round, selling more than 1 million between the regular and foam cup styles.  The Bandini is designed to offer complete versatility; the seamless garment with patented easy to wear straps can be positioned in a number of different ways suitable for wearing with all of the season's hottest trends, taking the wearer from strapless to one-shoulder tops -- in the blink of an eye.

"For many women, deciding what to wear can be a big enough battle without having to worry about  straps showing through and lack of proper support in that fun fashionable dress," said Tricia Bouras, Barely There's marketing director.  "The Barely There Bandini provides the perfect solution in a stylish, supportive bra that is the ultimate wardrobe accessory for summer and beyond."

Part of the secret behind the Bandini's incredible comfort and versatility lies in Barely There's CustomFlex Fit technology, fabric that shapes to fit each wearer individually.  Barely There's CustomFlex Fit and Smart Sizes make shopping for your style even easier, allowing women to find the perfect-fitting Bandini bra by selecting one of just five sizes -- from XS to XL.

To celebrate the arrival of the versatile new options, the Amazing Bandini Sweepstakes will allow four lucky women to win a magical three-day trip to New York.  Now through Aug. 31, women can enter to win this once-in-a-lifetime prize by simply using their smart phone to scan the QR Code found on a variety of Bandini ads, product packaging and promotional items, or go directly to www.barelythere.com/amazingbandini to access the online entry form, with three lucky winners to be chosen.

Facebook fans can also visit the Barely There Facebook page to view the Amazing Bandini video and enter exclusively for a chance to win the final coveted trip to New York.  Fans can also win some additional fantastic prizes by watching the entertaining new Amazing Bandini video where eagle-eyed viewers are encouraged to spot the sneaky bunny in the video and keep track of how many times it appears.  All entries will go into a weekly draw to win a free Bandini bra two-pack, valued at $26.

The Bandini is available at national retailers including Macy's, JCPenney and Kohl's department stores, with a suggested retail price of $26 for a two-pack selection and $32 for a Bandini with foam cups two-pack selection, both available in a wide variety of colors and prints.

Further information about the Barely There Bandini line and complete entry information on the Amazing Bandini Sweepstakes can be found at www.BarelyThere.com.  Shoppers can also "Like" Barely There on the company's Facebook community page, www.Facebook.com/barelythere, where information on the sweepstakes appears along with new products, promotions and tips for solving a variety of bra issues.

About Barely There

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops.  A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide.  Barely There is a brand of Hanesbrands Inc. (NYSE: HBI). For more information, visit www.BarelyThere.com.

SOURCE Barely There



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